We are delighted to be working exclusively with a niche and highly regarded services business, to recruit the first Marketing Manager into their fast growing and ambitious business.

Description

Reporting into the Managing Director, you'll be responsible for nurturing and developing existing business relationships and attracting new customers.

You'll be creating and delivering inbound marketing strategies to generate leads, build brand awareness and drive customer engagement.

Responsibilities:

Develop and implement comprehensive marketing plans and campaigns
Research and identify new inbound marketing opportunities
Manage digital marketing activity across platforms including the website, digital ads, email campaigns, and paid media.
Maintain and manage marketing data across CRM, digital platforms, and analytics tools, ensuring accuracy, organisation, and actionable insights to optimise campaigns and reporting.
Create and manage content (blogs, whitepapers, webinars, etc.) to support marketing efforts
Organic social media management from strategy through to scheduling and reporting
Track and measure the performance of marketing campaigns
Collaborate with other departments to ensure that marketing efforts are aligned with business goals
CRM management and market segmentation
Email marketing campaigns and analysis of results
Website management, ensuring that the site is working efficiently, and all content is up to date

Experience

To be considered for this position you’ll need to have demonstrable experience in the following areas:

A strong understanding of inbound marketing principles, such as SEO, content marketing, and email campaigns
Experience creating and executing comprehensive inbound marketing plans
Confident in creating and optimising digital media campaigns
Experienced in digital marketing platforms and tools, such as Google Ads, Google Analytics, and WordPress
Excellent writing, communication, and organisational skills
Ability to measure and review the performance of inbound marketing campaigns
Ability to work collaboratively with other departments
Knowledge of the latest trends and best practices
Creativity and the ability to think outside the box