Marketing Director - HCP Oncology

Director Marketing, HCP Oncology

Seeking a marketing professional to lead strategy and execution for a diagnostic test used on cancer patients. This role will focus on integrating the test into standard-of-care practices and driving growth. Reporting to the Senior Director of Commercial Marketing, the position plays a key role in achieving product objectives. This is a newly created position. ***Remote

Key Responsibilities:

• Develop and implement marketing plans highlighting the clinical utility of the cancer diagnostic test.
• Monitor product performance metrics and recommend actions to meet growth targets.
• Create marketing and sales materials for field and digital channels.
• Oversee speaker bureau activities and content to align with current clinical data.
• Manage partnerships and educational programs with relevant third-party organizations.

Qualifications:

• Bachelor’s degree in life sciences; advanced degrees (MBA or PhD) preferred.
• 8-10 years of experience in product marketing, field sales, or market analytics within diagnostics, pharmaceuticals, biotech, or a related field.
• Oncology and/or genomics experience strongly preferred.
• Willingness to travel ~30% for meetings, conferences, and customer engagements.
• Familiarity with FDA-approved treatments for solid tumor cancers is a plus.

Skills and Competencies:

• Strategic thinking with strong executive presence.
• Ability to collaborate across internal teams and external partners.
• Customer-focused with a clear, simplified communication style (biomarkers, multiple indications, etc.).
• Strong organizational and time management skills with the ability to handle multiple projects.
• Experience building relationships with key opinion leaders.
• Leadership, communication, and teamwork abilities.