At NewRich we provide e-learning, turn-key solutions, and mentorship for digital entrepreneurs. Our core offering is a hybrid SaaS + educational platform + social network.

We are a growing team that values collaboration, adaptability, and continuous improvement. If you believe in integrity and personal responsibility, fulfilling work, and a healthy life balance we want to hear from you!

The Director of Growth is focused on driving new customer acquisition and optimizing the overall growth funnel. In this role, you will strategize, execute, and iterate on growth marketing initiatives that fuel demand and scale our customer base. You'll work closely with digital channels—both paid and organic—to generate leads, drive conversions, and increase market share. Your innovative mindset and analytical skills will be critical in testing growth hypotheses and implementing high-impact experiments.

Role & Responsibilities

Growth & Demand Generation

Develop and implement multi-channel growth strategies that drive customer acquisition and revenue
Oversee and optimize performance marketing campaigns across paid social, SEM, and other digital channels
Collaborate with agencies and cross-functional teams to experiment with new tactics, such as retargeting, lookalike audiences, and channel-specific creative formats, scaling high-ROI initiatives
Develop and optimize SOPs across acquisition channels and growth strategies

Funnel & Conversion Optimization

Analyze the customer journey and identify opportunities for improvement in lead-to-booking conversion
Work with the Director, Lifecycle & CRO on funnel analytics to ensure seamless transitions between marketing touchpoints
Implement testing protocols (A/B tests, multivariate tests) to refine messaging, creative, and channel strategies
Improve conversion rates through landing page testing and funnel optimization using tools like Optimizely, Google Optimize, or Amplitude

Data & Performance Analytics

Track and analyze key metrics (CAC, conversion rates, engagement, etc.) to inform growth strategies and decision-making
Develop reporting frameworks in collaboration with Lifecycle, CRO, and data teams to generate actionable insights into campaign performance and market trends
Launch, analyze, and iterate on growth experiments across channels to identify scalable customer acquisition strategies
Manage and optimize seven-figure marketing budgets to maximize return on ad spend (ROAS)

Cross-Functional Collaboration

Partner with cross-functional teams, including Creative, Lifecycle, Product, and Operations, to ensure cohesive strategies and a unified customer experience
Coordinate with creative teams to develop compelling content and messaging that resonate with target audiences

Qualifications & Experience

Experience: 7+ years in growth or performance marketing with a proven track record of driving customer acquisition and scaling growth initiatives
Skills: Deep knowledge of digital marketing channels (both paid and organic), strong analytical abilities, and experience running rigorous A/B tests
Deep knowledge of Cold Email and SMS Marketing - including best practices for deliverability
Local Search Expertise: Experience in local search strategies and optimizing campaigns for location-based services
SEO & Analytics: In-depth knowledge of Google and Bing search engines, along with expertise in GA4 for performance tracking and insights
Attributes: Innovative, results-driven, and highly collaborative with the ability to work across teams and manage multiple projects simultaneously
Bonus: Experience in subscription-based businesses or the coaching or creator industry is a plus
Bonus: Experience in DTC or consumer services environments and affiliate marketing experience is a plus

Requirements

Ability to engage and inspire your peers or a team
Innovative problem solver with the ability to implement a strategy
Typically holds a Degree in communications or marketing (or has equivalent work experience)

Benefits

What We Offer: