Marketing Manager - Enrollment & Growth of Schools

Job Title: Marketing Manager - Enrollment and Growth of Schools

Location: Remote - EST/CST Time

Employment Type: Full-Time

Salary: Compensation based on experience and background

Why Join New Story?

• Mission-Driven Work: Contribute to a cause that supports student achievement and developmental growth.
• Collaborative Culture: Be part of the marketing team that partners closely with our schools, HR, and Leadership.
• Growth Opportunities: Develop professionally through training, mentorship, and potential advancement pathways.
• Competitive Benefits: Enjoy health, dental, vision insurance, 401(k) with company match, and employer-paid life and disability coverage.
• Paid Time Off (PTO): Generous PTO and paid holidays.
• Tuition Reimbursement: Financial support for continuing education.
• Flexible Work: Remote-first role with occasional travel required for team collaboration, meetings and training sessions.

Your Role as a Marketing Manager - Enrollment & Growth:

The Marketing Manager, Enrollment & Growth, is responsible for driving student enrollment and revenue growth across New Story schools. This role blends strategic market positioning with hands-on campaign leadership to ensure our schools are clearly differentiated, highly visible, and effectively supported by innovative marketing programs.

Reporting to the Senior Director of Marketing and Communications, the Marketing Manager oversees three Marketing Specialists and partners closely with Operations, Admissions, and Business Development to align marketing initiatives with organizational priorities

Key Responsibilities

• Enrollment Growth & Market Positioning:

• Drive enrollment growth and strengthen brand visibility through developing and implement marketing strategies that increase enrollment and awareness for New Story schools.

• Conduct competitive analysis to strengthen school positioning in the market and create compelling messaging and differentiators that highlight the value of New Story schools to families and districts.

• Partner with Admissions and Business Development to build go-to-market strategies that generate qualified leads and support enrollment targets.

• Campaign Leadership & Execution:

• Lead the development and execution of integrated campaigns (digital, print, events, community outreach, PR).

• Oversee school-level marketing initiatives, ensuring consistency in brand, messaging, and quality and collaborate with the digital marketing team on paid campaigns, email nurturing, SEO/SEM, and HubSpot workflows.

• Track campaign performance, analyze ROI, and recommend improvements.

• Team Leadership & Development:

• Manage and mentor three Marketing Specialists, ensuring alignment of priorities and high-quality execution.

• Provide clear goals, coaching, and professional development opportunities to support team growth.

• Foster a collaborative and innovative team culture.

• Sales & Enrollment Enablement:

• Equip Admissions and Business Development teams with marketing tools, collateral, and talking points.

• Develop success stories, case studies, and content that demonstrate outcomes and build credibility with families and districts.

• Partner with school leaders to ensure marketing strategies align with student needs and district expectations.

What You Bring

• Bachelor’s degree in Marketing, Communications, or related field.
• 5–7 years of experience in marketing, with at least 2 years in a management role.
• Demonstrated success in enrollment, growth, or market strategy (education or EdTech experience a plus).
• Strong understanding of integrated marketing campaigns and sales enablement.
• Excellent leadership, coaching, and project management skills.
• Strong analytical mindset with experience in reporting and data-driven decision-making.
• Outstanding written, verbal, and presentation skills.

Preferred Qualifications:

• Ability to thrive in a fast-paced, deadline-driven environment.
• Strong collaborator with the ability to influence across teams.

Be Part of a Team That Values People First

At New Story, we are committed to diversity, equity, and inclusion in all aspects of employment. We welcome applicants from all backgrounds to join us in our mission to create opportunities for every student and employee to thrive.