Marketing Communication & PR Lead

PopAI is a fast-growing technology platform building the next generation of AI agents to transform how companies work. Our products automate and enhance core workflows in customer service, HR, finance, and operations - driving real, measurable impact for enterprises and BPOs worldwide. We partner with leading organisations and global technology players, and our mission is simple: to make AI practical, scalable, and valuable in everyday business.

At PopAI, we are entrepreneurial, ambitious, and committed to creating technology that delivers real outcomes, not hype. We are building a team that shares our passion for innovation, impact, and growth.

The role

We’re looking for a seasoned MarComms/PR lead to own PopAI’s public narrative and execution globally – with a focus on the Philippines, UAE, UK/Europe, US, and Israel.

You will build and run the communications plan, develop standout content, and lead relationships with media, analysts, and external agencies. You’ll also shape investor-facing storytelling (funding, partnerships, M&A), drive in-country awareness to support fundraising and government engagement, and establish PopAI’s voice as a clear category leader in agentic AI.

What you’ll do

• Own the comms plan. Build and run the group wide communications plan and editorial calendar; keep the message and executive talking points current.
• Lead media relations. Build target lists, pitch stories, brief spokespeople, secure interviews, awards, and speaker slots; keep press kits and boilerplates up to date and in circulation.
• Create leadership content. Draft and place op-eds/bylines, speeches, panel abstracts, ghostwritten posts, case studies, and data-led narratives in a polished, investor-grade voice.
• Run investor-facing PR. With the CEO Office and CFO, manage funding announcements, partnership news, M&A updates, media Q&A, and disclosure discipline.
• Maintain a lightweight newsroom. Own the website pressroom, asset library, fact sheets, bios, photography, and reference materials.
• Manage agencies and vendors. Brief clearly, set KPIs, run weekly status, measure results, and ensure clean handoffs and efficient procurement.
• Prepare our spokespeople. Provide talking points, rehearsal, media training, and post-mortems for continuous improvement.
• Report impact. Track coverage quality, tier-1 hits, share of voice, speaking slots, backlinks/SEO lift, inbound requests, and pipeline influenced (in partnership with Commercial).
• Support issues response. Draft holding statements, manage approvals with Legal, and coordinate timely internal updates.
• Build relationships. Cultivate editors and event organizers across our priority markets (PH, UAE, UK/EU, US, IL).

What you’ve done (must-haves)

• 7+ years in tech communications/PR, including hands-on pitching and editorial development.
• Investor-related PR experience (funding, M&A, partnerships) and ease working with executives and Legal.
• Relevant media network across at least two of our priority regions, with the ability to quickly map and engage others.
• Excellent written English, with a portfolio of placed bylines, speeches, or long-form pieces.
• Proven results securing tier-1 coverage, conference speaking slots, and high-value bylines in business/tech media.
• Agency leadership and the ability to operate as an effective in-house counterpart.
• Planning and measurement discipline, including media databases, monitoring tools, and a working grasp of SEO.

Nice to have

• Familiarity with BPO/IT-BPM, enterprise AI, data privacy, and storytelling for regulated industries.
• Experience with Philippine media and government comms; relationships in the UAE, UK/EU, US, or Israel are a plus.
• Additional languages in our footprint (e.g., Tagalog, Arabic, Hebrew).

KPIs you’ll own

• Tier-1 placements and quality-weighted coverage; share of voice vs named peers.
• Executive visibility: speaking slots, panels, awards, and high-value bylines.
• Narrative assets shipped and used: press materials, case studies, data notes, leadership posts.
• Investor-related PR delivered on time and to standard, accuracy, and approvals compliance.
• Agency/vendor performance against KPIs and budget.
• In-country awareness lift (PH and priority markets) evidenced by inbound requests and stakeholder engagement.