Director of Brand Marketing

Director of Brand Marketing

Full-Time  ·  Remote

The Opportunity

We're looking for a Director of Brand Marketing who is equal parts brand builder and business driver. This is a highly visible, cross-functional leadership role responsible for shaping how the world sees, hears, and feels about our brand. You'll own our narrative across social media, PR, campaign development, and integrated marketing — translating cultural insight into growth.

The ideal candidate has grown up in beauty, beverage, or another culture-first category. You know the difference between a brand that chases trends and one that sets them. You also know how to tie creative ambition to commercial outcomes — and you're energized by doing both at once.

What You'll Do

Brand Strategy & Storytelling

• Support roll out of brand positioning, visual identity, and tone of voice across all consumer touchpoints.
• Serve as the brand's cultural compass — identifying where we can show up authentically and where we should stay out.
• Build and maintain brand guidelines that empower the broader team to move quickly without losing coherence.

Social Media

• Own social media strategy across all owned platforms (Instagram, TikTok, YouTube Shorts, X, and emerging channels).
• Direct with the content and creative team to develop a scroll-stopping, platform-native content cadence.
• Lead influencer and creator strategy — from macro partnerships to an always-on micro and nano network.
• Use data to optimize — engagement, saves, shares, and conversion — not just reach.

Campaign Development

• Lead integrated brand campaigns from strategic brief through execution and measurement.
• Translate seasonal moments, product launches, and cultural opportunities into 360-degree marketing programs.
• Collaborate with marketing channels, Retail Marketing, and Ecommerce teams to ensure campaigns land consistently across every channel.

PR & Earned Media

• Manage PR agency relationships and oversee earned media strategy, press outreach, and thought leadership.
• Secure coverage in tier-1 lifestyle, wellness, and business media that elevates brand credibility.
• Build and maintain relationships with key journalists, editors, and cultural tastemakers.
• Develop crisis communications protocols and serve as a key voice in issues management.

Integrated Marketing & Cross-Functional Alignment

• Serve as the connective tissue between Brand, Retail, E-commerce, and Growth — ensuring a consistent consumer experience everywhere.
• Partner with the innovation/commercial team on go-to-market strategy for new launches, limited editions, and brand extensions.
• Collaborate with Sales and Retail Marketing to bring the brand to life at shelf and in-store.

Growth & Performance

• Set monthly and quarterly brand KPIs — example: awareness, consideration, share of voice, earned impressions — and own the results.
• Partner with Finance and Growth on annual brand investment planning and channel allocation.
• Build a reporting cadence and present brand performance to senior leadership with clear analysis and a point of view.

Team & Culture

• Lead, mentor, and grow a lean, high-performing brand team.
• Foster a culture of creative boldness and rigorous execution — high standards, fast feedback loops.
• Be a voice for the consumer and the brand in every business discussion.

What We're Looking For

• 10+ years of brand marketing experience, with at least 3 years in a leadership role.
• Background in beauty, wellness, or a culturally relevant CPG brand — you understand how these consumers think, shop, and share.
• Proven track record of building brand equity while delivering against hard growth targets — you don't see creativity and commerce as opposing forces.
• A genuine pulse on culture — you follow the right accounts, read the right substacks, and notice things before they trend.
• Strong campaign development chops: you can write a great brief, push creative, and ship work you're proud of.
• Experience managing PR, either in-house, through an agency, or both.
• Social media fluency — you understand what performs and why, across platforms and formats.
• Sharp communicator who can simplify complexity, sell a vision, and influence without authority.
• Comfortable with ambiguity and energized by the pace of a growing brand.
• A natural collaborator who earns trust across functions and levels.

Bonus Points

• Experience launching a product into retail — you know what it takes to earn and keep shelf space.
• You've worked at or with a DTC-to-retail brand navigating the transition.
• You have an existing network of creators, editors, or cultural figures in the wellness or lifestyle space.
• You've built a brand presence from the ground up and know what zero-to-one feels like.

What We Offer

• Comprehensive medical, dental, and vision coverage
• 401(k) retirement plan
• Flexible Spending Account (FSA) and Dependent Care FSA (DCFSA)
• Peloton fitness membership
• Discounted Lifetime Fitness membership
• Supplemental life insurance and voluntary short- and long-term disability coverage
• Monthly health & wellness stipend
• Annual home office stipend
• 50% off all Neuro Gum products