Digital Marketing Manager

WHO WE ARE:

At Network to Code, our dedication to pioneering network automation technologies sets us apart from the rest. We don't just keep up with trends; we define them. Our innovative solutions revolutionize the way organizations deploy, manage, and utilize their networks.

Through a combination of managed and professional services, we implement data-driven network automation strategies grounded in NetDevOps principles. This approach enhances reliability, boosts efficiency, fortifies security, and slashes costs for our clients.

As proud sponsors of Nautobot, the premier open source Network Source of Truth and Automation platform, we're not just contributing to the industry; we're leading it. Our efforts haven't gone unnoticed. We've been honored as an Inc. Best Workplace and featured in the prestigious Inc. 5000 list. Additionally, our groundbreaking work has earned recognition in multiple Gartner reports, solidifying our position as trailblazers in the field of network automation.

IMPACT OF THIS ROLE:

Reporting to the VP of Marketing, the Digital Marketing Manager will be responsible for helping to build the company brand and lead generation and maximizing conversions. Utilizing mostly digital channels, including but not limited to website, SEO, paid search and ads, content syndication, and social media.

A DAY IN THE LIFE:

• Develop digital programs that talk to global strategic initiatives and priorities but are adapted for a local market.
• Execute digital marketing programs, including social media advertising, display ads, SEO, SEM and PPC.
• Ensure that all digital marketing strategies align with ideal customer persona’s preferences and make recommendations based on these preferences.
• Collaborate cross-functionally with teams such as sales, product and service delivery, to ensure marketing and business objectives are met.
• Create, manage and launch multichannel campaigns, ensuring the alignment of our message across all channels and motivating our target audience to "take action".
• Lead interactions with external digital marketing agencies and/or contractors, and develop goals for the external entities that support internal marketing objectives and KPIs, ensuring alignment.
• Ensure timely deployment of initiatives and campaigns by managing stakeholders, budget, timelines and processes.
• Manage the ongoing development of the website by maximizing opportunities for user growth and demand generation, ensuring content is relevant to different buyer personas and providing the best user experience.
• Deliver regular and ongoing monitoring, reporting and analysis on digital marketing activities and channels’ performance against defined goals; leverage insights and analytics

WHAT YOU BRING:

• Experienced in using digital marketing tools, including HubSpot, Google Analytics, Google Tag Manager, SEO and SEM tools, and paid advertising programs through Google Ads, Bing, and LinkedIn.
• Good understanding of the marketing campaign process, from planning, to briefing, creative development, production and measurement
• 3+ years of digital marketing manager experience, including knowledge of the latest digital marketing trends and technologies
• Demonstrable experience of website analytics, social media platforms and digital advertising best practices
• Comfortable learning and adapting to new tools and technologies
• Analytical with strong creative mindset
• Comfortable with contributing to overarching marketing strategy with the ability to shift to tactical execution

WHAT YOU HAVE:

• Degree in marketing, business or relevant field
• Advanced marketing certifications from schools or martech platforms (preferable).

LOCATION OF THIS ROLE:

• Anywhere in North America

WHY US:

Our teams are led by some of the brightest minds in network automation, but we don't just lead; we mentor, collaborate, and learn from each other every step of the way. With a global presence, we leverage technology to foster close-knit relationships, no matter where in the world we are. Virtual team events and happy hours keep us connected and inspired.

But at the heart of it all, it's our people who make us who we are. Our culture is built on inclusivity, collaboration, and a shared vision for the future. We believe in the power of diversity and value every individual's unique perspective. Whether you're a seasoned pro or a rising star, if you're passionate about shaping the future of network automation, there's a place for you here.

Join us at Network to Code, where every voice is heard, every idea is valued, and every day brings new opportunities for growth and innovation. We're not just building networks; we're building a brighter future together.

Network to Code is proud to be an Equal Opportunity Employer dedicated to celebrating diversity and promoting a culture of inclusivity. We believe in equal opportunities for all employees and applicants irrespective of race, religion, gender identity, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other characteristic protected by law. In addition to federal law requirements, Network to Code is committed to complying with applicable state and local laws governing nondiscrimination in employment.

At Network to Code, we focus on hiring individuals who demonstrate aligned talent, merit, experience, and the potential to contribute significantly to our business's success.