Senior Marketing Operations Specialist

Requirement Details:

Job Title: Sr. Marketing Operations Specialist

Location: 100% Remote (EST Working Hours)

Duration: 6+ months potential for extension

Rate Range: $51-54/hr on W2

Key Responsibilities:

• Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures and other critical updates
• Collaborate with cross-functional teams, including marketing, product and more to ensure seamless execution of communication plans
• Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement
• Work across technical teams for UMP and Cannonball platforms
• Set up and run tests to deliver on KPIs and goals
• Ensure all communications are compliant with legal and regulatory requirements
• Create and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates
• Stay up to date with industry trends and best practices to continuously improve communication strategies
• Optimize Marketing Landing Pages (MLPs), SEO, and testing projects as needed

Required Qualifications:

• 4+ years of experience in marketing operations, marketing analytics, technical or product marketing roles
• Experience working in agile teams
• Applied coding of template scripting languages (e.g. liquid, handlebars)
• Ability to email code using HTML/CSS
• Working knowledge of messaging best practices (email, push, in-app)
• High attention to quality with ability to readily spot potential bugs
• Proven track record of developing and executing successful marketing strategies that drive business growth
• Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams
• Passion for innovation and commitment to staying ahead of industry trends and best practices

Preferred Experience:

• Previous experience in Salesforce, Adobe, or Braze platforms
• Understanding of email marketing best practices
• Technical expertise in CRM operations

Required Education:

• Bachelor's degree in Marketing, Communications, Business or a related field