The Product Marketing Manager will be an evangelist for promoting the story to external audiences, such as analysts. This role will develop compelling product positioning and messaging programs, ultimately shaping prospect and customer facing programs. Reporting to the Head of Product Management, this individual will be a key contributor to the product roadmap, help represent the voice of the customer and influence the product direction.

Responsibilities

• Market Intelligence: Lead market research efforts to understand industry trends, customer needs, and the competitive landscape. Translate insights into actionable strategies that guide product development and marketing campaigns.

• Product Positioning: Develop compelling messaging and positioning that clearly articulates the value proposition and benefits of our products to our target audience.

• Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all marketing channels and teams.

• Sales Enablement: Equip the sales team with necessary tools, materials, and training to effectively sell the product. This includes creating sales presentations, product demos, and case studies.

• Content Creation: Oversee the development of product-related content such as blog posts, whitepapers, product videos, and website copy to drive demand and customer engagement.

• Performance Measurement: Measure and analyze the effectiveness of product marketing initiatives, adjusting strategies based on performance data and market feedback.

• Cross-functional Collaboration: Work closely with product management, sales, customer success, and marketing communications teams to ensure cohesive and consistent messaging and strategy.

Experience:

• The ideal candidate will have a track record of success and significant experience in complex, fast-paced SaaS/IaaS/PaaS environments.

• This individual will have proven success leading Product Marketing for multi-product roadmaps, ideally with experience in data management, data analytics or B2B Software

Personal

• Strong Communicator

• Very High Level of Attention to Detail

• Strong Organizational and Project Management skills

• Comfortable working under pressure to high standards and tight deadlines

Qualifications

• 8+ years of product marketing experience

• Proficient in productivity applications such as Microsoft Office, Project or Basecamp.

• Comfortable conducting competitor analysis and market research

• Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.

• Exceptional ROI-tracking skills, able to prove what is –or isn’t—working

• Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.