Field Marketing Manager

Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.

Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.

Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Understands principles of Sales business/revenue/pipeline management. And most importantly a Customer First Mindset.

Qualifications:

Demonstrate self confidence influencing key stakeholders to get the job done Preferred Qualifications Comprehensive understanding of Modern Marketing technologies and methodologies including:

• Project management for events, ensuring seamless coordination among internal and external stakeholders.

• Marketing campaign creation, ensuring timely and effective execution.

• Content creation and strategy for key subject areas to support ongoing engagement and thought leadership.

• Marketing Automation (preferably Eloqua).

• CRM systems (preferably Oracle CRM).

• Lead flow automation architecture concepts such as Lead Scoring, triggered campaigns, predictive scoring, propensity modeling.

• Microsite & landing page design concepts and technologies.

• Audience segmentation analysis and tools.

• Excellent written and oral communication and presentation skills.

• Ability to operate independently with minimal supervision.