Growth Marketing

Growth Marketing : Netenrich

Experience: 8+ Years of relevant experience

Work location: Hyderabad / Bangalore/Remote, India. On-site, owning growth across the US and India.

About Netenrich Praxis

Most pipelines are a black box. Praxis is glass. It's Netenrich's intelligent data pipeline management platform — a single visual control plane where security and observability teams collect, parse, enrich, filter, and route telemetry, with deep insights and observability built into every step. In production today, Praxis removes up to 70% of noise at the edge, auto-masks PII, PHI, and credentials before anything ships (100% masked before delivery), and gives teams 100% real-time visibility into a pipeline most vendors treat as a black box.

Two things set it apart from the black-box, per-GB tools it competes against: customer data never leaves the customer's own environment — nothing is stored in a Praxis-hosted cloud console — and teams can Self-Run Praxis themselves or have Netenrich Co-Run it for them. It's built on open standards (OpenTelemetry + OpAMP), powered by Otto, an AI agent built on Gemini, and it's the intelligent front door to the broader Netenrich agentic SOC stack (Resolution Intelligence Cloud, Agentic SOC, Cyber Risk Operations).

Job Description

Netenrich is looking for a data-obsessed Growth Marketer to own demand generation and adoption for Praxis across the US and India. This isn't a traditional marketing role — in the early days, you'll run the full growth stack yourself: paid, organic, content, community, product-led loops, and conversion optimization, all measured against hard numbers, not activity. You'll work closely with Praxis product, marketing, and sales to turn a genuinely disruptive product — flat, published pricing and a "your data never leaves you" story that black-box incumbents can't match — into a repeatable, aggressive growth engine in two very different markets, simultaneously.

Key Responsibilities

1. Own the Growth Funnel End-to-End: Drive strategy and execution across the full Praxis funnel — awareness → self-serve Praxis Free signup (100 GB/day) → activation → upgrade to Standard or Enterprise.
2. Run Rapid Growth Experiments: Design, launch, and measure fast, low-cost experiments across paid, organic, content, community, referral, and in-product channels. Kill what doesn't work within days; double down on what does.
3. Win the Category Displacement Battle: Build campaigns, comparison content, and switch-and-save offers that target evaluators of black-box, per-GB pipeline tools like Cribl and Bindplane — leading with Praxis's published, volume-decoupled pricing and its data-sovereignty story (data never leaves the customer's own environment).
4. Build Product-Led Growth Loops: Partner with product to grow signups and activation on the self-serve Free tier, and design in-product nudges that convert Free users into paying Standard or Enterprise customers.
5. Paid & Performance Marketing: Plan and optimize paid acquisition (search, LinkedIn, developer and security communities, retargeting) with distinct budgets, creative, and targeting for the US and India markets.
6. Drive Community & Grassroots Growth: Build credibility and pull in developer, DevOps, and SecOps communities — Reddit, Hacker News, the OpenTelemetry ecosystem, Slack/Discord groups — where practitioners already hang out.
7. Own SEO & Organic Acquisition: Win category and competitive search terms ("Cribl alternative," "OpenTelemetry pipeline management," "keep security data out of a vendor cloud," "Google SecOps forwarder migration") through technical SEO and content strategy.
8. Instrument, Measure, Report: Build and own the growth analytics stack — signup-to-activation rate, Free-to-Standard/Enterprise conversion, CAC, channel ROI — and report results weekly with a bias toward action.

What You'll Need

• Minimum 8+ years of relevant hands-on growth marketing / growth hacking experience, ideally in B2B SaaS, cybersecurity, observability, or developer tools.
• A track record of experiments you've run and the numbers behind them — funnel lifts, CAC reduction, free-to-paid conversion, pipeline generated — not just campaigns you managed.
• Hands-on fluency with growth tooling: web/product analytics (GA4, Mixpanel, or Amplitude), marketing automation (HubSpot preferred), A/B testing, SEO tools, and paid ad platforms (Google, LinkedIn, Reddit).
• Working knowledge of — or a genuine hunger to quickly learn — SIEM, security operations, observability, and data pipeline concepts. You should be comfortable speaking credibly to SOC analysts, DevOps engineers, and CISOs.
• Experience running growth playbooks across more than one geography, or strong comfort adapting messaging, channels, and cadence for both US and India audiences.
• A bias to action — comfortable shipping a scrappy landing page, ad, or outreach sequence in days, not waiting on a full campaign brief.
• Sharp written communication skills. You can write a hook, a subject line, and a landing page that converts.
• Bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent practical experience.

Nice to Have

• Experience growing a self-serve or product-led-growth (PLG) SaaS product from a free tier to paid conversion at scale.
• Familiarity with the data pipeline / telemetry management category (Cribl, Bindplane, Splunk, Datadog, Google SecOps/Chronicle, OpenTelemetry).
• Prior experience in a founder-led or startup growth role where you owned a number, not just a channel.

If you'd rather run ten scrappy experiments than polish one perfect campaign, and you want to take a genuinely disruptive product head-on against well-funded, black-box incumbents in a hot new category, we want to hear from you. Join us at Netenrich and help write the growth story of Praxis from the ground up — across two of the world's most important markets.