Product Marketing Manager - Analyst Relations

We are looking for a Product Marketing Manager (PMM) to manage and execute Netcore’s analyst relations programs, campaigns, and promotional initiatives.

This role will focus on project managing analyst report participation, coordinating internal teams for submissions, and amplifying analyst recognition through marketing campaigns and promotions.

The ideal candidate is a strong project manager and marketer who can coordinate across product, marketing, design, and communications teams to ensure analyst-related initiatives translate into impactful campaigns and market visibility.

Key Responsibilities

Analyst Program Management

• Project manage Netcore’s participation in analyst evaluations and reports such as Magic Quadrant, Forrester Wave, IDC MarketScape, and other industry reports.
• Coordinate cross-functional teams to gather inputs for analyst submissions and questionnaires.
• Maintain timelines, deliverables, and stakeholder coordination for analyst-related initiatives.

Campaigns & Promotions

• Plan and execute marketing campaigns around analyst recognitions and report placements.
• Work with content, design, and digital teams to create:
• Analyst report landing pages
• Social media campaigns
• Email campaigns
• Sales enablement materials
• Blog posts and PR amplification
• Ensure analyst recognitions are effectively promoted across all marketing channels.

Cross-Functional Project Management

• Coordinate between product marketing, product, demand generation, PR, and design teams.
• Track campaign timelines, dependencies, and deliverables.
• Ensure campaigns launch on schedule and with consistent messaging.

Content & Asset Development

• Develop marketing assets related to analyst reports such as:
• Sales decks
• One-pagers
• Website content
• Social media creatives
• Customer-facing messaging

Performance Tracking

• Track the impact of analyst-related campaigns including:
• Lead generation
• Website engagement
• Sales usage of assets
• Optimize campaigns based on performance insights.

Qualifications

Experience

• 3-6 years of experience in Product Marketing, B2B Marketing, or Campaign Management.
• Experience working in B2B SaaS, Martech, or enterprise software companies.
• Experience coordinating cross-functional marketing initiatives.

Skills

• Strong project management and organizational skills.
• Ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent communication and collaboration skills.
• Experience working with content, digital marketing, and design teams.

Nice to Have

• Familiarity with industry analyst firms and reports (Gartner, Forrester, IDC).
• Experience launching campaigns around industry recognition or awards.
• Experience with marketing automation and campaign tracking tools