Head of Revenue Marketing

About Net At Work

Founded in 1996, Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. Our award-winning consultancy offers a rich portfolio of next-generation technology, industry expertise, implementation and managed services to help organizations derive value from the transformative benefits of technology.

Through the integration of ERP, HCM and/or CRM solutions, Net at Work offers unique, industry-specific solutions and operation platforms that enable companies to compete more effectively in today’s digital economy. For more information, visit www.netatwork.com.

About This Position

The Head of Revenue Marketing will be focused on driving demand generation and responsible for transforming go-to-market strategy into a scalable, predictable, and AI-powered pipeline engine. This leader owns the processes, programs, data, and operating cadence that convert market engagement into measurable revenue outcomes.

Operating at the intersection of Marketing, Sales, and Revenue Operations, this role ensures full-funnel accountability while leveraging AI, automation, and agentic workflows to drive efficiency, precision targeting, and continuous optimization. The position partners closely with Sales Leadership and RevOps to align pipeline targets, enforce process discipline, and deliver consistent, forecastable growth.

This role is tasked not only with executing demand generation but with modernizing the revenue engine through intelligent systems and autonomous process improvement.

This is a remote position and requires up to 25% travel within the U.S.

Job Responsibilities

• Demand Generation & AI-Driven Pipeline Creation

• Manage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channels

• Leverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversion

• Orchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalization

• Work closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvements

• Track and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations

• Funnel Performance Management & Intelligent Optimization

• Own funnel performance through SQO (Inquiry → MQL → SQO)

• Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real time

• Utilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnel

• Establish standardized funnel definitions, governance, and performance benchmarks

• Expand AI Stack & Data Governance

• Work with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms)

• Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reporting

• Ensure data integrity, unified customer view, and seamless system interoperability

• Define and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping

• Pipeline Forecasting & Revenue Alignment

• Partner with Sales and RevOps to build forecasting models and pipeline coverage frameworks

• Establish shared accountability for pipeline generation and revenue outcomes

• Use predictive analytics to anticipate pipeline gaps and proactively adjust programs

• Participate in executive forecasting cadences with data-backed insights and scenario modeling

• Lifecycle Marketing & Conversion Acceleration

• Define models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients.

• Optimize in-life engagement through personalization engines and behavior-triggered campaigns

• Continuously refine lead management processes with automation and agent-based orchestration for in-life client base

• Operating Rhythm, Reporting & Diagnostics

• Establish a rigorous reporting cadence supported by real-time dashboards and insights including performance alerts

• Enforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflows

• Deliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions

• Process Innovation & Agentic Transformation (NEW)

• Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflows

• Build and deploy agentic systems that can:

• Execute campaign tasks autonomously

• Monitor funnel health and trigger interventions

• Recommend budget allocation and channel optimization across channels

• Work with Product Marketing and the Internal Agency to generate and test content variations at scale

• Establish a culture of continuous improvement through AI experimentation and rapid iteration

• Evaluate and pilot emerging AI tools to maintain a competitive advantage in demand generation

Job Requirements

• 8+ years in B2B marketing with deep expertise in demand generation and revenue marketing
• Proven track record of building predictable pipeline engines in SMB and mid-market environments
• Hands-on experience with AI-powered marketing tools (predictive analytics, generative AI, conversational AI, intent platforms)
• Experience using marketing automation and CRM platforms (Marketo, Dynamics, Outreach, etc.)
• Strong understanding of data architecture, attribution modeling, and revenue analytics
• Demonstrated success in driving process transformation through automation and AI
• Familiarity with agentic frameworks, workflow automation tools, and API-based integrations is strongly preferred
• Operates with a revenue-first mindset with accountability to pipeline and revenue outcomes
• Change agent capable of leading AI transformation across marketing teams
• Strong cross-functional collaborator with Sales, RevOps, and Executive Leadership
• Balances strategic vision with hands-on execution and rapid iteration

Customer Requirements

This job may require access to customer information, systems, and/or premises. As a result, this job may require customer approval for such access as an essential job function.

Core Competencies

• Client Champion – Relentlessly exceed client expectations. Consistently anticipate needs to deliver valuable solutions and extraordinary outcomes.
• Problem Solver – Smart, analytical, inquisitive, knowledge-seeker that thrives on a challenge.
• Promise Keeper – Place high value on keeping our word and doing the right thing. Demonstrate honesty, integrity, and commitment.
• Collaborative Integrator –Team player, unifier, relationship-oriented, win-win seeker, exemplify the concept of relationships through trust and unity.
• Driven Intrapreneur – Exceed goals using independent creative thinking, optimism, self-confidence, and a can-do attitude.
• Inspiring Coach – Help employees, clients and partners using knowledge, expertise, experience, and situational fluency.

Compensation And Benefits

Base salary range: $130,000-140,000.

This position is also eligible for a bonus in accordance with the terms of the Company's plan.

Please note that the quoted pay range for this job is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) experience, including industry or product-specific experience, education, knowledge, skills, and abilities, as well as internal equity, alignment with market data, and/or other applicable laws.

Benefits

We provide competitive, affordable, and diverse benefit programs that support your total health – from healthy body to healthy mind. These benefits support you and your family in all aspects of life:

• Health and Welfare (Medical, Dental, Vision)
• Accident, Critical Illness, and Hospital Indemnity
• Employee Assistance Program (EAP)
• Life and AD&D Insurance
• Short- and Long-Term Disability Insurance
• Flexible Spending Accounts
• Transportation and Parking Accounts
• Health Savings Accounts (with company contribution)
• Retirement Planning (401k with matching contribution)
• Legal Benefits
• Identity Theft Protection
• Pet Insurance
• Wellness Program Offerings
• Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
• 8 Paid Holidays per year, including 1 floating holiday. The compensation and benefits information is accurate of the date of this posting and subject to plan eligibility. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

The Company expects to accept applications for this position until June 19, 2026 but encourages interested applicants to apply as soon as possible. We will review this information and one of our Talent Acquisition professionals will reach out if your background aligns to the positions.

EOE/Diversity & Inclusion Statement

Net at Work is dedicated to unleashing the power and potential of our employees and teams by creating a vibrant and inclusive workplace where each employee can be their best. We are committed to fostering, cultivating, and preserving a culture of diversity and inclusion. We embrace and encourage equitable treatment of our employees and strive to create a work environment free of discrimination at all organizational levels and in all forms. Net at Work recognizes the rights of all individuals to mutual respect and the acceptance of others without biases based on differences of any kind.

Net at Work is a proud equal opportunity employer. We are committed to fair hiring practices and to creating a welcoming environment for all team members that is free of discrimination and harassment. All employment decisions at Net at Work are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, family or parental status, gender, gender identity or expression, sexual orientation, national origin, veteran or disability status, or any other status protected by the laws or regulations in the locations where we operate.