Performance Marketing Executive

About Us:

NESTA Toys is a fast-growing D2C brand with a mission to foster Early Learning and Active Play. We're looking for a passionate and results-oriented Performance Marketing Executive to join our dynamic team at NESTA Toys. As a key player in our growth, you'll be responsible for driving customer acquisition and revenue through strategic paid marketing campaigns across various digital platforms, specifically tailored for our direct-to-consumer model, including marketplace advertising. You'll leverage data-driven insights to optimize campaigns, maximize ROI, and build a loyal customer base.

Responsibilities:

D2C Focused Campaign Management:

• Plan, execute, and optimize performance marketing campaigns across platforms like Meta Ads , Google Ads (Search, Shopping, YouTube), and other relevant channels, with a strong focus on driving direct online sales.
• Develop and implement strategies to build brand awareness and drive customer acquisition within the D2C space.
• Manage and optimize product feed campaigns for shopping platforms.
• Implement strategies to drive repeat purchases and increase customer lifetime value (CLTV).
• Manage influencer marketing campaigns to drive direct sales.

Campaign Creation & Management:

• Design and build creative assets for digital campaigns, including graphics, videos, and copy.
• Collaborate with designers and content creators to craft compelling campaigns tailored to different platforms.

Marketplace Advertising Management:

• Develop and execute advertising strategies on marketplaces like Amazon, Swiggy, Blinkit, and other relevant platforms to drive product visibility and sales.
• Manage sponsored product ads, display ads, and other advertising options within marketplace platforms.
• Optimize product listings and content for marketplace search algorithms.
• Monitor marketplace advertising performance and adjust campaigns to maximize ROI.
• Manage promotions and deals within marketplace advertising.
• Analyze marketplace specific data, and trends.

Data-Driven Optimization & Reporting:

• Utilize analytics tools (e.g., Google Analytics, platform-specific dashboards, Shopify analytics, Amazon Seller Central, etc.) to track key performance indicators (KPIs) such as CAC, ROAS, conversion rates, and CLTV.
• Generate regular performance reports and provide actionable insights to optimize campaigns and improve ROI.
• Conduct in-depth analysis of customer behavior and purchase patterns to inform campaign strategies.
• Create and manage dashboards to visualize important data.

Customer Journey Optimization:

• Optimize the entire customer journey from ad click to purchase, focusing on improving conversion rates and user experience on our website and marketplace listings.
• Collaborate with the e-commerce team to optimize product pages and checkout processes.
• Implement A/B testing strategies to improve landing page performance and conversion rates.
• Optimize email marketing campaigns derived from paid advertising.

Budget Management & Forecasting:

• Manage and optimize campaign budgets across all platforms, including marketplaces, to maximize ROI and achieve revenue targets.
• Develop accurate forecasts for campaign performance and budget allocation.
• Monitor daily spending and adjust campaigns to meet daily KPI goals.

Cross-Functional Collaboration:

• Collaborate closely with the e-commerce, creative, sales, customer service, and product teams to ensure a seamless customer experience across all channels.
• Work with product teams to highlight key product features within ads
• Implement best in SEO techniques to drive the organic revenue growth

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Technology or a related field.
• Minimum 3+ years of experience in Performance marketing, preferably with a D2C firm. Max experience 5 years
• Proficiency in using digital marketing tools like Google Ads, Facebook Ads Manager, YouTube Ads, and analytics platforms.
• Strong analytical skills and proficiency in Excel for reporting and performance analysis.