Digital Marketing Specialist

Must be authorized to work in the Unites States without sponsorship now or in the future.

This position is W2 ONLY. No C2C or 3rd party vendors will be considered for this client.

We are looking for a Digital Marketing Specialist to enhance our online presence and support marketing goals. This role involves managing website content, optimizing for search engines, and running digital campaigns. The ideal candidate has experience in SEO, content management, paid media, and web analytics.

Qualifications:

• Must live in EST or CST time zone
• Bachelor’s degree in Marketing, Communications, or related field.
• 5+ years of experience in digital marketing, SEO, or content management.
• Proficiency with SEO tools (Google Analytics, SEMrush, Ahrefs, Moz).
• Familiarity with CMS platforms (WordPress, Joomla, Umbraco, Kentico).
• Basic knowledge of HTML and CSS is a plus.

Required Skills:

• Strong analytical and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Excellent written and verbal communication.
• Team player with a proactive mindset.
• Adaptability to changing digital trends.

Key Responsibilities:

Content & Website Management:

• Assist in developing and maintaining digital content that aligns with business goals.
• Research audience preferences and industry trends to improve engagement.
• Post and update content across websites, blogs, and social media.
• Ensure brand consistency in tone and style across all platforms.
• Use a Content Management System (CMS) to publish and organize content.

SEO & Digital Marketing:

• Implement SEO best practices to improve search rankings.
• Optimize website content, metadata, and images for search engines.
• Support paid media campaigns (PPC, social media ads) to drive traffic.
• Use tools like Google Analytics, SEMrush, and Search Console for insights.
• Identify and fix SEO-related issues, such as broken links and slow page speeds.

Performance Tracking & Strategy:

• Monitor and analyze website traffic and digital marketing campaigns.
• Report on key metrics and suggest improvements.
• Stay updated on industry trends and recommend new strategies.