NEOWIZ is seeking a highly skilled and culturally fluent Senior Brand Manager to lead the strategic development and execution of go-to-market plans, communications, and marketing campaigns with a particular focus on the Latin American and Brazilian gaming markets. This role operates globally but requires deep familiarity with LATAM/Brazilian audiences, media landscapes, platform relationships, and fan culture.

As the product’s brand vision holder, working closely with the development team and Production Services lead, the Senior Brand Manager will take ownership of regional brand strategy—ensuring cultural relevance, regional performance, and alignment with global business objectives. You will help us build lasting relationships with local players and communities, develop market-specific promotional initiatives, and bring major game campaigns to life across LATAM.

Key Responsibilities:

Regional Brand Vision and Market Leadership

Serve as the LATAM/Brazil market expert and vision holder, shaping brand identity and positioning to resonate with regional players.
Leverage audience insights and cultural trends to inform brand messaging, campaign direction, and community strategies.
Champion regional representation in creative development, including trailers, key art, and promotional content.

Localized Go-to-Market Planning & Launch Execution

Lead regional go-to-market planning across all campaign phases—announcement, launch, post-launch—tailored to LATAM/Brazil market dynamics.
Develop and execute regional PR, digital, and platform marketing activations in partnership with internal teams and local agencies.
Own the regional campaign narrative, ensuring consistency with global brand messaging while localizing for impact.

Digital & Media Activation

Manage digital marketing strategies across LATAM and Brazil, including paid media execution, localized social content, creator/influencer collaboration, and fan engagement.
Support and manage key player touch points—websites, community platforms, CRM, and store presence (PlayStation LATAM, Xbox BR/MX, Steam).
Collaborate with marketing agencies to optimize paid and organic reach across key markets (e.g., Mexico, Brazil, Argentina, Colombia, Chile).

Strategic Partnerships & First-Party Collaboration

Work with platform partners (PlayStation LATAM, Xbox LATAM, Steam) on regional amplification and marketing partnerships.
Manage relationships with regional media outlets, influencers, and endemic/non-endemic partners to expand visibility.
Drive co-marketing initiatives and secure featured placements on LATAM storefronts and media channels.

Cross-functional Collaboration & Execution

Act as regional brand lead in close collaboration with global development and publishing teams.
Oversee the creation of promotional items, merch, and in-region assets aligned with cultural preferences and community trends.
Support live events, regional activations, and conventions (e.g., BIG Festival, Comic-Con São Paulo, Brasil Game Show) including on-site execution and coverage strategy.

Qualifications:

Bachelor’s degree in Marketing, Communications, Business, or related field.
10+ years of experience in brand management or marketing, with a focus on the LATAM/Brazilian games, entertainment, or media industries.
Deep understanding of regional gaming audiences, platform trends, and local fan communities.
Proven success in managing paid and digital media campaigns across Latin America and Brazil.
Experience working with regional agencies, partners, influencers, and platform reps.
Strong leadership and project management capabilities, especially in cross-cultural and cross-functional environments.
Fluency in English, with working proficiency in Spanish and/or Portuguese strongly preferred
Passion for video games and regional pop culture.

Preferred Qualifications:

Experience working on platform marketing initiatives with PlayStation LATAM, Xbox Brazil/Mexico, or Steam LATAM.
Proficiency in analytics platforms and digital campaign management tools.
Familiarity with regional events and conventions across Latin America.
Experience localizing marketing assets and messaging across Spanish and Portuguese-speaking territories.

What NEOWIZ Offers