Director of Marketing

About Neon Rose

Neon Rose is an influencer talent agency representing digital-native creators who shape culture, drive performance, and influence the world. We’re not a traditional agency — we’re building the future of influencer management with innovative strategy, service offerings, and a proprietary tech platform that streamlines operations at scale.

We’re bold. We’re current. We move fast and care deeply. And now we’re looking for a marketing leader to help us bring our vision to life and amplify our brand across every touchpoint.

About the Role

We're hiring a Director of Marketing to own and execute the full spectrum of Neon Rose’s marketing efforts. This role is part brand architect, part digital operator, part cultural pulse-checker. You'll lead our outward-facing voice — across social media, email, paid ads, our website, and events — helping us attract top-tier creators, connect with high-impact brands, and drive overall growth.

This isn’t a behind-the-scenes role. You’ll work directly with the senior team and play a central role in how Neon Rose is seen, shared, and talked about in the creator economy.

WHAT YOU'LL DO

Own the Brand

• Own and evolve Neon Rose’s brand identity, messaging, and voice across all public-facing channels.
• Ensure everything we put out looks and feels like Neon Rose.
• Build and maintain brand guidelines, tone, and messaging frameworks.

Lead Content & Social Strategy

• Oversee all Neon Rose social channels — from strategy and planning to execution and optimization.
• Drive growth, engagement, and awareness across Instagram, LinkedIn, TikTok, and beyond.
• Keep a pulse on what’s trending and test new formats that align with our voice and attract both creators and brands.
• Collaborate with our internal team to bring creative campaigns to life.

Drive Email Marketing

• Launch and optimize email campaigns — from newsletters to outreach to targeted nurture flows.
• Manage audience segmentation, A/B testing, and performance reporting.

Oversee Paid Media

• Plan, execute, and scale paid ad campaigns across Meta, TikTok, LinkedIn, Google, and others.
• Drive both brand awareness and lead generation with clear ROI goals.

Website Management

• Own the strategy and content for our public-facing site — ensuring it reflects our mission, and communicates clearly with influencers and brands.
• Oversee landing pages for campaigns, recruiting, events, etc.

Manage Events (IRL & Digital)

• Plan and execute both in-person and virtual events that elevate the brand, drive partnerships, and strengthen community.
• Manage event logistics, strategy, promotion, and post-event ROI.
• Collaborate cross-functionally to align on content, brand storytelling, and post-event amplification.

Stay Ahead of the Curve

• Track cultural, industry, and marketing trends to keep Neon Rose ahead of the pack.Keep your finger on the pulse of creator culture, the influencer marketing space, and digital trends.
• Bring bold ideas and identify new tools, channels, and formats to test and innovate.

Work with People & Partners

• Collaborate closely with internal stakeholders
• Manage freelancers, designers, or agency partners as needed.

WHAT YOU BRING

• 3-5+ years of marketing experience with a proven track record of owning full-funnel strategies across digital channels.
• Experience building or evolving a brand identity.
• Expert in running and scaling social media strategies with proven engagement growth.
• Strong background in paid digital media, email strategy, and analytics.
• Excellent communicator with a great eye for creative and brand voice.
• Comfort working in a fast-paced, scrappy environment — thinking big while acting hands-on.
• A pulse on creator culture, marketing trends, and how to stand out in a noisy digital world.
• Bonus: Experience working with influencer agencies, direct-to-consumer brands, or content-led businesses.