About the Company - Neon One is a technology company guided by a simple belief: that nonprofit organizations are vital to creating healthy and thriving communities. Our mission is to enable nonprofits and empower nonprofit professionals to grow generosity in their communities by providing industry-leading resources, services, and technology. Achieving this goal takes a team united in great purpose and people who are passionate about our customers and their missions. As we continue to grow, we are looking for a new member to join our marketing team as a strategic and creative Social Media Manager.

About the Role - Reporting to the Director of Brand & Communications, you’ll be responsible for developing and executing organic social media strategies that increase brand awareness, engage our audience, and grow our online presence. As the go-to expert on organic social media, you will manage content across all platforms, ensuring a consistent brand voice and messaging. You’ll work closely with the Growth Marketing team, Head of Community Engagement, and Product Marketing Managers to weave our brand and product together in compelling content, foster community engagement, and track key performance metrics.

Responsibilities

Social Media Strategy & Execution
Develop and implement a results-driven organic social media strategy to grow brand awareness, engagement, and community interaction.
Own content creation and curation for LinkedIn, Meta (Facebook/Instagram), and other relevant platforms, ensuring a consistent brand voice.
Design original social-first graphics and lightweight video content to support storytelling, product marketing, and community engagement across platforms.
Manage daily social operations: scheduling, publishing, community engagement, and moderation.
Collaborate with cross-functional teams (Growth Marketing, Content, Sales, Customer Support) to align social media initiatives with broader business goals.
Stay current on platform updates, emerging trends, and best practices to keep our social presence ahead of the curve.
Collaborate with the Head of Community Engagement to respond to comments, questions, and brand mentions to foster a connected and responsive social community.
Performance & Analytics
Monitor and analyze performance metrics such as reach, engagement, CTR, follower growth, lead gen, and content resonance.
Translate insights into clear, actionable recommendations to optimize strategy and content in real-time.
Identify what’s working, and what’s not, and pivot quickly to stay aligned with evolving audience behavior and business goals.
Set benchmarks, create weekly reports, and communicate performance to internal stakeholders in a clear, compelling way.
Design and run A/B tests or experiments to refine post formats, messaging, and publishing cadence.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.
4 years of experience in owning B2B social media strategy, execution, and reporting.
Background in B2B technology is required; nonprofit industry experience is a plus.
Proven track record of driving organic growth (audience, engagement, lead generation) on LinkedIn and Meta.
Proficiency in graphic design and basic video editing tools (e.g., Canva, Adobe Express, CapCut).
Proficiency in social media management tools (e.g., Hootsuite, Loomly).
Deep knowledge of platform algorithms, features, and content formats.
Exceptional copywriting and editing skills.
Excellent interpersonal and communication skills, ability to act as the subject matter expert on social media marketing.
Analytical thinker with a data-driven approach to problem-solving.
Able to collaborate cross-functionally with marketers, creatives, and subject matter experts.