Neon One is a technology company guided by a simple belief: that nonprofit organizations are vital to creating healthy and thriving communities. Our mission is to enable nonprofits and empower nonprofit professionals to grow generosity in their communities by providing industry-leading resources, services, and technology.

Achieving this goal takes a team united in great purpose, and people who are passionate about our customers and their missions. As we continue to expand, we’re looking for a Lifecycle Marketing Manager to join our marketing team.

This role will focus on the full customer lifecycle from acquisition and retention to advocacy. You will be managing impactful, multi-channel marketing programs that drive revenue, brand advocacy, and customer lifetime value. Success in this role requires a strong emphasis on using data-driven insights and marketing automation tools in addition to being able to work with cross-functional teams including Sales, Customer Success, and Product.

Key responsibilities:

Customer Engagement & Satisfaction

Develop and execute customer marketing programs that increase customer engagement, satisfaction, and revenue.
Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered.
Analyze customer behavior and product usage data to identify segmentation and personalization opportunities, ensuring tailored messaging that increases engagement.
Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials.
Develop engaging educational content, such as product update emails, feature guides, and best-practice webinars.

Customer Acquisition & Retention

Drive customer acquisition efforts through strategic email marketing campaigns, working closely with others on the growth marketing team to identify prospect segments.
Manage and refine email marketing funnels that support customer conversion, from initial interest to onboarding and post-purchase engagement.
Partner with Sales and Customer Success to track renewal processes and improve retention rates through proactive engagement strategies.
Leverage data insights to improve the effectiveness of acquisition campaigns and enhance lead nurturing processes.
Work with external partners, nonprofit associations, and industry experts to co-author or collaborate on research that expands Neon One’s credibility and reach.

Customer Expansion & Advocacy

Analyze customer data (via Salesforce, product analytics, and survey insights) to identify upsell and cross-sell opportunities.
Design and execute customer expansion campaigns, targeting existing clients with relevant product add-ons and service offerings.
Build a customer reference program, ensuring Sales has access to enthusiastic client advocates for referrals and case studies.

Strategic Collaboration & Content Development

Work with Product Marketing Managers to align customer messaging with go-to-market positioning and new feature launches.
Partner with the Content Team to craft educational materials, blog posts, and emails that showcase customer success and product best practices.
Support customer-focused events, including webinars, product training sessions, and community-building initiatives, to increase engagement and customer loyalty.
Collaborate cross-functionally with Product, Customer Success, and Sales to align on customer needs and ensure marketing efforts are tailored to drive value and engagement.

Skills & Qualifications:

3+ years of experience in lifecycle marketing, customer marketing, or email marketing with a focus on customer acquisition, retention, and expansion.
Strong experience with marketing automation platforms (e.g., Pardot, Salesforce Marketing Cloud) and email marketing tools.
Proficient in customer segmentation and data analysis to inform marketing decisions.
Experience with Pendo or similar product usage analytics tools.
Ability to collaborate cross-functionally with teams such as Marketing, Product, Sales, and Customer Success.
Strong project management and communication skills, with a keen eye for detail and a focus on results.
Analytical mindset with the ability to derive insights from data and adjust marketing strategies accordingly.
Passion for driving customer success and delivering personalized, high-impact marketing experiences.