Growth Marketing Manager

About

This position is remote within the United States; however, preference will be given to candidates based in Utah or Los Angeles, for whom a hybrid schedule of two days per week in the office will be expected.

NEOGOV is a fast-growing SaaS leader in the Public Sector with a mission to serve the people who serve the people . Our clients use our software to manage their employee lifecycle from hire to retire by streamlining processes in our centralized platform. We are passionate about technology, focused on customer success, and have an entrepreneurial environment where innovation is encouraged and rewarded.

NEOGOV is one of the top 50 fastest growing private software companies in the U.S. — Sound like a company you'd like to join? We are looking for top talent to make significant contributions to our products, technology, and customers.

The Growth Marketing Manager - Corporate will manage the NEOGOV’s corporate narrative, thought leadership strategy, and executive visibility across NEOGOV, NEOED, and PowerDMS. This role will shape how we show up in the market as a company – what we say, where we say it, and how consistently we say it.

This is a hands-on role responsible for flagship reports, PR and speaking strategy, corporate messaging, and long-form content that builds credibility and demand across the public sector. This role partners closely with all marketing teams – Product Marketing, Marketing Operations, Event Marketing, and Creative – to ensure thought leadership and corporate initiatives translate into strong campaigns, measurable impact, and consistent brand storytelling.

This posting is for an existing vacancy.

What You Will Do

Corporate Narrative & Messaging

• Apply and maintain NEOGOV’s corporate messaging and positioning narrative across NEOGOV, NEOED, and PowerDMS.
• Maintain and refine the corporate messaging & positioning deck, ensuring adoption across marketing, sales enablement, PR, and executive communications.
• Partner closely with the Creative Director to ensure visual brand and messaging work together cohesively (visual brand ownership remains with Creative; messaging and copy ownership sits with this role).
• Create and influence corporate content, PR themes, executive bylines, thought leadership reports, and top-of-funnel storytelling.

Thought Leadership & Flagship Reports

• Help develop NEOGOV’s corporate thought leadership engine, including the evolution of flagship reports and large-scale content initiatives.
• Collaborate across teams to validate product information (Product Marketing), interpret proprietary data (BI team), and turn insights into compelling, executive-ready narratives for the end-to-end production of 8 corporate-owned thought leadership reports.
• Manage contract writers and contributors, providing clear briefs, strong editorial direction, and final approvals.

PR, Executive Visibility & Speaking Strategy

• Manage execution of corporate PR strategy in partnership with our PR agency, aligning the PR calendar with story themes and corporate priorities.
• Review and refine agency-written bylines and press releases to ensure consistency with NEOGOV’s messaging and narrative.
• Coordinate executive speaking submissions, targeting multiple speaking opportunities across all three brands. Submissions to include conference breakout sessions, guest appearances on webinars and podcasts, and additional speaking opportunities.
• Track and report on PR and speaking impact, including placements, visibility, and engagement.

Social Media & Content Strategy (with Contractor Support)

• Work with the Director of Growth & Partner Marketing to set the strategic direction for corporate social media across LinkedIn (primary), Facebook, YouTube, and podcast channels.
• Manage and guide a dedicated social media contractor, including editorial themes and priorities, thought leadership amplification, and employee advocacy within our sales teams and subject matter experts.
• Partner with Sprout Social and internal stakeholders to improve reporting and insights.

Campaign Strategy Partnership

• Partner with Product Marketing and Growth on campaign strategy. Lead kickoff meetings, retros, and strategy alignment for corporate-owned campaigns.
• Maintain strong fluency in campaign metrics and performance reporting, partnering with Marketing Ops to interpret results and inform future strategy.
• Translate thought leadership assets into effective nurture, PR, and sales enablement moments.

Who You Are

• Strong writer and editor with the ability to guide contractors and refine executive-level content.
• A strategic thinker with a deep understanding of digital marketing and analytics.
• Someone with a proven track record of driving significant business growth through creative and effective marketing strategies.
• Comfortable with working in a dynamic and diverse remote environment
• An individual with strong written and verbal communication skills

What You Have

• 3-5 years of experience in corporate marketing, content strategy, and/or thought leadership.
• 3 years of experience in B2B SaaS marketing.
• Proven experience owning large, complex content initiatives (reports, research, flagship campaigns).
• Experience working with PR agencies and supporting executive communications.
• Comfortable interpreting performance metrics and partnering with ops teams on reporting.
• Strong stakeholder management skills and ability to navigate complex org dynamics.
• Experience in public sector, SaaS, and/or highly regulated industries is a plus.
• Experience with Eloqua, Hubspot, Salesforce, and LinkedIn for Business is strongly preferred.

What NEOGOV Offers

• Comprehensive Benefits package (medical, dental, vision, etc.) for full-time employees
• Generous PTO to support work-life balance
• Remote working opportunities
• 401K Matching
• Autonomy to grow and find your career path with supportive leadership
• 12-week Paid Parental Leave
• Inclusive and diverse environment

NEOGOV does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors.

Our hiring process may include Artificial Intelligence (AI) screening for keywords and minimum qualifications. Recruiters review all results.