Sr. Regional Marketing Manager (LATAM)

About Neo4j

Neo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.

At Neo4j, we’re proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.

Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving it’s accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn.

Our Vision

At Neo4j, we have always strived to help the world make sense of data.

As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.

JOB TITLE: Sr. Regional Marketing Manager (LATAM)

Location: Ideally based in or near São Paulo, Rio de Janeiro, OR Miami, FL,. Travel will be required especially if based outside of São Paulo.

Job Description

Role Overview

As a key driver of revenue growth in our LATAM region, particularly in Brazil, you will play a pivotal role in achieving our ambitious revenue targets. We are seeking a strategic and results-oriented Senior Regional Marketing Manager (RMM) who can craft and execute high-impact marketing strategies and demand generation programs that align with regional pipeline and revenue objectives.

Reporting Structure

The Senior RMM will be an integral member of our Americas Marketing team, reporting directly to the VP of Americas Marketing. This role requires building robust partnerships with the Neo4j LATAM sales team and collaborating effectively with various departments, including corporate marketing, digital, developer relations, communications (PR), and product marketing, to drive business success.

Key Responsibilities

• Strategic Development: Formulate and execute the comprehensive marketing strategy for the LATAM region, incorporating digital marketing, partnerships, public relations (in collaboration with an agency and the communications team), account-based marketing (ABM), and event initiatives aimed at generating leads, opportunities, and deals.
• Performance Accountability: Lead the execution and optimization of the marketing mix to meet key performance indicators, including Marketing Qualified Leads (MQLs) and Sales Accepted Opportunities (SAOs). Continuously evaluate and report on the effectiveness of marketing programs to enhance execution, efficiency, and overall results.
• Cross-Functional Collaboration: Work collaboratively across all marketing functions to design and implement effective lead generation programs, encompassing digital initiatives, corporate events, and webinars.
• Event Coordination: Define and implement LATAM-specific events and demand generation programs, including owned events, roadshows, workshops, and participation in third-party conferences. This includes audience segmentation, registration management, promotion, lead handling, and outcome tracking.
• Channel Partnership: Cultivate and expand engagement with regional channel partners (GCP and AWS) through joint marketing initiatives.
• Sales Development Partnership: Work closely with Sales Development teams to gather feedback, ensuring timely and effective follow-up on leads.
• Strategic Communication: Effectively communicate marketing strategies, value propositions, positioning, and messaging to the LATAM sales team, ensuring they are equipped with the latest, most compelling content for effective sales cycles.
• PR: Assist in facilitating customer and press participation in local activities, including press releases, case studies, event presentations, and industry awards.

Who You'll Work With

You’ll be a key member of the Americas Regional Marketing team. The team is responsible for driving the highest quality lead generation programs that take customers and prospects through their buyers’ journey using all activities in the marketing mix including digital, partner and event programs.

As a Senior Regional Marketer, you will drive opportunities and pipeline growth by developing and executing on a quarterly marketing plan based on approved budgets. You’ll recommend digital programs, specific regional activities and local events, and determine what demand generation content needs will drive business results for the region. This position requires significant cross-functional collaboration.

Who You Are

• Languages: Fluency in both Brazilian Portuguese and English is required for this role. While not required, proficiency in Spanish is considered a strong plus.
• 7+ years in Regional Marketing, with a proven track record in developing and executing pipeline-generation programs, digital initiatives, and events. Experience with Account-Based Marketing (ABM) is a plus.
• 5+ years collaborating on PR and thought leadership strategies for regional growth.
• Strong demand generation expertise, analytical abilities, and problem-solving skills.
• Proven experience in event planning, execution, and post-event analysis.
• Exceptional communication and influencing skills, effective at all organizational levels.
• Ability to work autonomously and collaboratively, partnering with internal teams and external vendors to meet goals.
• Goal-oriented self-starter with a proactive, independent work style who thrives in a fast-paced environment.
• Strong project management skills, with the ability to lead projects from concept to completion.
• Strategic thinker with the ability to work at both the tactical and strategic levels, including effective budget management and ROI optimization.
• Education: Bachelor’s degree required; MBA preferred.
• Technical Proficiency: Advanced knowledge of Marketo, Tableau and Salesforce is essential.