We are a forward-thinking EdTech company revolutionising education through innovative diagnostic systems and personalised learning pathways. Our mission is to make quality education accessible, affordable, and transparent for students everywhere. We're looking for passionate individuals to join our journey in transforming educational outcomes.

Job Title

Performance Marketing Specialist (Meta Ads Focus)

Experience Required

2-4 Years

Location

Remote

Work Mode

Fully Remote

About the Role

We seek a results-driven Performance Marketing Specialist with expertise in Meta advertising platforms to drive our growth initiatives. The ideal candidate will develop and execute data-driven marketing strategies across Facebook, Instagram, and other Meta properties to acquire qualified leads and support our sales team's success.

Key Responsibilities:

Strategy Development & Planning

Create comprehensive Meta ads strategies aligned with our educational mission and business objectives
Develop full-funnel campaigns from awareness to conversion for our educational diagnostic platform
Establish campaign structures, audience targeting strategies, and creative approaches
Set measurable KPIS and optimise towards lead quality and conversion metrics
Stay current on Meta advertising best practices and platform updates

Campaign Execution & Optimisation

Build and launch campaigns across Meta platforms (Facebook, Instagram, Messenger)
Implement advanced audience targeting to reach education-conscious parents
Conduct regular performance reviews and optimisation of campaigns
A/B test ad creative, copy, landing pages, and audience segments
Scale successful campaigns while maintaining or improving cost efficiency
Monitor and optimise campaigns daily for maximum ROI

Analytics & Reporting

Track campaign performance against established KPIS and business goals
Create insightful weekly and monthly performance reports
Analyse data to identify trends, opportunities, and areas for improvement
Present findings and recommendations to leadership in clear, actionable formats
Attribute leads and conversions accurately through the full marketing and sales funnel

Cross-Team Collaboration

Work closely with the sales team to understand lead quality feedback and optimise targeting
Collaborate with content creators on developing high-performing ad creative
Partner with the product team to ensure landing pages and conversion paths are optimised
Support the inside sales team by providing data-driven insights about lead sources

Required Skills & Qualifications

2-4 years of hands-on experience managing Meta advertising campaigns
Proven track record of driving measurable results through Meta ads
Strong understanding of Meta's advertising platform, including campaign structure, targeting options, and optimisation strategies
Experience with Meta's Conversions API and advanced tracking implementations
Proficient in campaign analysis and performance optimisation
Excellent analytical skills with the ability to translate data into actionable insights
Experience with Meta Business Manager and Ads Manager
Knowledge of landing page optimisation and conversion rate optimisation
Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Preferred Qualifications

Experience in the education or EdTech sector
Familiarity with CRM systems and lead management processes
Understanding of the complete customer journey from awareness to conversion
Knowledge of other digital marketing channels beyond Meta platforms
Certification in Meta Blueprint or other relevant digital marketing certifications

What Sets Marketing at Our Company Apart

Educational Impact: Your work directly contributes to improving educational outcomes for students
Data-Driven Culture: Access to comprehensive analytics tools and support for testing and optimisation
Growth Environment: Opportunity to scale campaigns and strategies as our company expands
Collaborative Team: Work alongside passionate professionals dedicated to educational transformation
Career Development: Clear path for growth with increasing responsibilities and leadership opportunities
Meaningful Purpose: Help make quality education affordable and accessible while bringing transparency to learning

Benefits & Perks