WHY Join NDS? Our NDS Culture. We are proud of the culture we have developed through our shared commitment to the Guiding Principles of Customer Success, Teamwork, Communication, Integrity & Trust, Results, and Innovation. NDS Development & Growth. NDS is committed to the growth of our employees as well as our business. Our Benefits. We offer excellent benefits options as part of the total compensation package. We honor our commitments and conduct business in a manner that promotes fairness, respect, honesty, and trust.

Purpose: The Product Marketing Manager role is integral in bringing our product and brand growth strategies to life by developing marketing and promotional materials and driving implementation into the market. This role will span across the entire NDS portfolio and customer set, including both NDS and Raindrip brands. It will focus on leading new product commercialization, creating programs with retail and wholesale partners, project management, and trade show leadership, while also assisting with brand digital projects including websites, mobile app, social and creative assets.

Responsibilities

Key business partner for the Product Management team and Director of Marketing in executing our branding and awareness strategies. Work cross-functionally with e-comm and sales teams.
Bring marketing thought leadership to our go-to-market product and commercialization plans to help grow the business and have new products succeed in the marketplace.
Engage relevant partners (internal and external) to create product assets including sales collateral, digital needs (website, email, social, etc), packaging, in-store merchandising, and more.
Manage, plan and execute all trade shows in partnership with an outside agency. Assist in creating the trade show strategy and measurement plans to ensure marketing budget is maximized.

Education & Experience

Bachelor’s degree in Business, Marketing or equivalent education
6-8 years of omni-channel marketing experience
Demonstrated success in positioning and launching differentiated product solutions that meet and exceed business objectives
Deep understanding of how products are sold and the channels they are sold into
Ability to translate product features and benefits into compelling positioning and marketing communications
Experience in understanding consumer/contractor needs
Excellent written and verbal communication skills, ideally including copywriting skills
Excellent teamwork skills
Proven ability to influence cross-functional teams without formal authority
Strong project management, organizational and presentation skills
Effective time management skills with the ability to prioritize, independently manage several projects simultaneously and operate under tight deadlines
Ability to travel periodically

Attributes

Results/Business impact focused
Strong alignment with NDS Guiding Principles, NDS Brand Promise, and NDS 10 Guides of Innovation and Risk Taking
Ability to build strong cross-functional relationships in order to develop impactful sales and brand equity driving programs
Strong analytical skills/data driven
Strong project management skills, time management skills and attention to detail while simultaneously managing multiple projects
Excellent problem-solving skills
Adaptable and flexible
Strong understanding of changing market dynamics
Ability to inspire a team
Able to think “outside the box”
Team player
Embraces coaching and feedback for both professional success and growth