Senior Marketing Manager

Description

We are seeking a Senior Marketing Manager to lead strategic marketing initiatives that drive brand awareness, customer acquisition, customer retention, and revenue growth. This role requires a creative and data-driven B2B marketing leader who can develop compelling product positioning and manage national marketing campaigns from ideation to execution. The ideal candidate thrives in a collaborative environment, has a deep understanding of the buyer journey, and is passionate about marketing products that make an impact.

Key Responsibilities

• Lead the go-to-market (GTM) strategy for NCCER’s products and services, including positioning, messaging, and competitive differentiation.
• Partner with Product, Sales, and internal stakeholders to develop buyer personas and clear, value-based messaging across the customer journey.
• Design, manage, and execute major national integrated marketing campaigns that increase demand, qualified leads, and sales pipeline growth.
• Collaborate with creative, digital, and deployment teams to ensure campaigns are high-performing and aligned to business goals.
• Create and approve high-impact content for multiple platforms including email, web, social media, and sales collateral (e.g., white papers, blogs, videos, guides).
• Develop and execute customer marketing programs to upsell, cross-sell, and retain NCCER customers.
• Monitor campaign performance, analyze KPIs, and optimize tactics to improve ROI.
• Stay up to date on industry trends, market intelligence, and competitive positioning to inform marketing strategy.
• Work with customers to develop testimonials, case studies, and user success stories.

Requirements

• Bachelor’s degree or higher in Marketing, Communications, Business, or a related field.
• 8+ years of experience in B2B marketing, including product marketing and national campaign management.
• Proven success in launching new products or go-to-market strategies that generate measurable business outcomes.
• Exceptional writing, editing, and communication skills.
• Strong project management skills and experience leading cross-functional teams.
• Ability to distill complex information into clear, compelling messages tailored to specific audiences.
• Creative problem-solver with a self-starter mindset and attention to detail.

Preferred Tools & Technologies

Experience with the following is a plus:

• Salesforce
• HubSpot
• GA4
• WordPress
• Tableau
• Confluence
• Smartsheet
• Jira
• Adobe Creative Suite
• Canva
• Adobe Premiere