Digital Marketing Manager (DIGITAL AGENCY EXPERIENCE - MUST)

Job Title: Digital Marketing Manager (Prior Digital Agency Experience Is a Must)

Company: NCATALYSTS

Location: Work From Home (Sri Lanka)

Type: Full-time

About NCATALYSTS

NCATALYSTS is a Sri Lanka–based digital agency helping brands enhance their digital and offline customer experiences. We work with startups and established businesses across fintech, wellness, cosmetics, logistics, and FMCG, delivering strategic digital marketing, performance campaigns, creative content, video production, and brand-building solutions. Our mantra: quality over quantity.

Role Overview

We are seeking an experienced Senior Digital Marketing Manager to lead and execute end-to-end digital marketing strategies for multiple clients. You will own campaign planning, performance marketing, team coordination, client communication, and results delivery. This is a strategic + hands-on role for someone who thrives in a fast-paced, client-facing agency environment.

Key Responsibilities

Strategy & Planning

• Develop and execute comprehensive digital marketing strategies aligned with client business goals (awareness, lead generation, conversions, retention).
• Conduct market research, competitor analysis, and audience insights to inform campaign direction.
• Define KPIs, budgets, timelines, and success metrics for each client account.
• Build integrated campaign plans across paid media, organic social, content, SEO, email, and influencer marketing.

Performance Marketing & Campaign Management

• Plan, launch, and optimize paid campaigns across Meta (Facebook/Instagram), Google Ads, LinkedIn, TikTok, YouTube, and other platforms.
• Monitor daily performance: CTR, CPC, CPL, CPA, ROAS, conversion rates, and other key metrics.
• A/B test ad creatives, audiences, copy, and landing pages to maximize performance.
• Manage campaign budgets efficiently and report on ROI to clients.

Client & Stakeholder Management

• Serve as the primary point of contact for assigned client accounts.
• Present strategies, campaign performance, insights, and recommendations in client meetings.
• Build strong, trust-based relationships and proactively identify opportunities for account growth.
• Handle client feedback, troubleshoot issues, and ensure high satisfaction and retention.

Team Leadership & Collaboration

• Collaborate with internal teams: content writers, designers, video producers, and account managers.
• Brief and guide junior team members and freelancers on campaign requirements.
• Review and approve campaign assets (copy, creatives, landing pages) before launch.
• Foster a culture of quality, accountability, and continuous improvement.

Analytics & Reporting

• Track and analyze campaign data using Google Analytics, Meta Business Suite, Google Ads, and other analytics tools.
• Prepare detailed monthly performance reports with insights and actionable recommendations.
• Use data to inform strategic pivots and optimize ongoing campaigns.

Innovation & Growth

• Stay updated on the latest digital marketing trends, platform updates, tools, and best practices.
• Identify new growth opportunities: emerging platforms, AI-driven tools, influencer networks, advanced targeting.
• Contribute to NCATALYSTS' thought leadership and service expansion initiatives.

Must-Have Requirements

• 4–6+ years of experience in digital marketing, preferably in an agency environment.
• Proven track record managing performance marketing campaigns (Meta, Google Ads, LinkedIn, etc.) with measurable results.
• Strong understanding of the full digital marketing funnel: awareness, consideration, conversion, retention.
• Hands-on experience with tools like Google Analytics, Meta Business Manager, Google Ads, SEMrush/Ahrefs (or similar), and CRM/project management tools (Notion, Asana, etc.).
• Excellent client-facing communication skills: presentations, reports, and relationship management.
• Strong analytical mindset with the ability to interpret data and make strategic decisions.
• Ability to work remotely, manage multiple client accounts, and meet deadlines in a fast-paced environment.

Nice-to-Have (Added Advantage)

• Experience in fintech, wellness, FMCG, cosmetics, or logistics industries.
• Familiarity with SEO, email marketing automation, influencer marketing, and content strategy.
• Experience managing retainer-based client accounts and upselling services.
• Knowledge of AI-driven content tools, AR/VR marketing, or advanced analytics dashboards.
• Previous experience mentoring or leading junior team members.

What We Offer

• Competitive salary based on experience.
• Flexible work-from-home setup with weekly in-person co-working sessions
• Opportunity to work with diverse brands and industries across Sri Lanka and international markets
• Exposure to cutting-edge tools and technologies (AI-driven content, AR/VR, advanced analytics).
• A quality-focused, collaborative team culture that values innovation and results.
• Career growth opportunities as NCATALYSTS expands regionally.