Manager of Lifecycle Marketing

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States.

We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, and experiences that make a positive difference for small business owners each and every day.

At Nav, our team is just as diverse as the customer base we serve. And, that’s something we’re incredibly proud of. We value individualism just as much as we do hard work, talent and smarts. Working at Nav isn’t just a job — it’s an opportunity to gain invaluable experience, work with dedicated professionals, and make a real, lasting impact.

If you’re ready to be part of a team that’s driven by heartfelt purpose and data, let’s talk.

Nav is seeking a Senior Manager of Lifecycle to own the strategy, execution, and operational management of lifecycle marketing. This role is responsible for building and optimizing programs that move customers to the next best step in their journey, with a strong focus on Free-to-Prime conversion, lifecycle engagement, and revenue impact. This role partners closely with Marketing, Product, Engineering, Data, and CRM stakeholders to ensure lifecycle programs are technically sound, well targeted, and measurable.

YOU WILL:

• Own lifecycle strategy and execution across email and Customer.io programs
• Improve Free-to-Prime conversion through onboarding, upsell, and re-engagement journeys
• Maintain healthy deliverability and strong lifecycle channel performance
• Partner with Data, GTM, Brand, Product, and Engineering on segmentation, data flows, and campaign execution
• Refresh, test, and optimize onboarding campaigns for Free and Prime users
• Improve targeting and segmentation for both Prime and Marketplace audiences
• Prioritize, organize, and oversee lifecycle work intake, deployments, and ongoing optimization
• Track performance across conversion, engagement, and revenue impact metrics
• Increase Free-to-Prime conversion through better lifecycle strategy, targeting, and onboarding optimization
• Maintain and improve lifecycle channel health, including deliverability, reporting, and execution quality
• Build a more effective and scalable lifecycle program through better segmentation, campaign optimization, and cross-functional coordination

WHO YOU ARE:

• Deep lifecycle / CRM marketing experience
• Strong hands-on experience with Customer.io or similar lifecycle platforms
• Experience owning email strategy, execution, and performance
• Comfort working cross-functionally with Data, GTM, Brand, Product, and Engineering
• Strong understanding of segmentation, deliverability, and customer journey optimization
• Ability to balance strategy with hands-on execution in a lean environment
• Experience managing a team doing performance reviews mentorship.

More about Nav

Inclusion at Nav:

At Nav, we celebrate what makes our employees unique because the businesses we serve are progressively diverse and distinctly original. Navericks are diverse, side hustlers, immigrants, veterans, queer, and we push generational boundaries. We are college dropouts, PhDs, special needs parents, allies, pet owners and community leaders. Navericks are human. We are committed to upholding a safe, supportive environment where everyone matters. We are committed to making a better future for all of us. We have created a workplace where people of all backgrounds can express their identities authentically. To put it simply, we want you to be proud to be you.

Our Compensation Philosophy is simple but powerful:

At Nav, we are transparent about our total rewards, including pay, across all levels and roles. We believe great, enduring relationships are grounded in trust and transparency. Compensation shouldn’t be a distraction, and employees should understand how pay and career advancement decisions are made. Providing equal pay for equal work is table stakes for being a great place to work. Gender and ethnic inequity should only be something that our children read about in history books. We believe providing Navricks with company ownership, competitive pay, and a range of meaningful benefits is the start of creating a culture where people want to give the best they’ve got — not because they’re simply making money, but because they’ve fallen in love with our vision, mission, values, and team.

During the interview process, your recruiter will be explaining how our rubrics work across all of our total rewards (base, equity, bonus, perks, and benefit) offerings . The base salary for this role is targeted between $110K - $130K per year. The final offer amount is determined by your proficiencies within this level.

Our impact on you:

Competitive Pay. Company Ownership. Unlimited Vacation. Benefits Day One. 6 Weeks Paid Parental Leave. Work From Anywhere (yes we were distributed before it was cool). Flexible Work Arrangements. Free Telehealth and Telemental Health For All Employees. Employee Networking and Events. Community Network Groups (women’s, PRIDE, culture). Meaningful Perks and Rewards. Learning and Development Opportunities. Pet Insurance.

A Naverick’s DNA:

• We look at the future and say “why not”; we see possibilities where others see problems or routines. We show the way ahead and are committed to achieving ambitious goals.
• We practice straight talk and listen generously to each other with empathy. We value different opinions and point of views. We ensure that we connect outside as well as inside to learn from others and inspire each other.
• We hold ourselves accountable for delivering results. We choose to not to be a victim of circumstance. We make decisions & take responsibility so that we can act & support each other, rather than adopting defensive, and “finger pointing” behaviors.
• As leaders we motivate & engage our teams to undertake beyond what they originally thought possible, by developing our teams & creating the conditions for people to grow and empower themselves through enabling & coaching.

If you are based in California, we encourage you to read our privacy notice for California residents linked here.