Trade Marketing Manager

Position Summary: The Trade Marketing Manager will be responsible for overall category management and trade marketing. Develop and execute various trade marketing programs, working closely with sales to drive sales and brand awareness. NOTE: LOCAL CANDIDATES STRONGLY PREFERRED.

Key Responsibilities and Requirements: The list below represents the main highlights of the position. This list is not exhaustive, additional tasks might be added based on department and/or business needs.

• Analyze the dietary supplement/silver category landscape and identify sell-in opportunities
• Build a comprehensive view of the competitive marketplace; making fact-based recommendations for channel/customer strategy through market analysis
• Create sales tools, including sell sheets, pitch decks, collateral (tradeshow materials, brochures, displays, etc) to empower the sales team, drive retailer engagement and sales/category growth
• Create category management presentations to assist in gaining distribution in new retailers, door expansion, secondary aisle placement with both current portfolio and new product launches
• Create and develop promotions and activations to support channel specific initiatives
• Create trade marketing briefs for agency/internal creative team for new asset development
• Partner with sales to manage key tradeshow strategy and preparation
• Create and execute brand assortment, merchandising, promotion and pricing recommendations
• Manage trade marketing budget to ensure effective of allocation of resources
• Develop and implement marketing strategies using AI tools and technologies
• Collaborate with cross-functional team to integrate AI solutions

Education and Experience:

• BA/BS in marketing, MBA preferred
• 5 - 7 years marketing experience
• Must have CPG experience, dietary supplement industry a plus
• Knowledge of marketing analytics and tools to measure and optimize brand performance
• Deep understanding of market trends, consumer behavior, and competitive landscape to inform brand strategies.
• Proven experience in using AI tools and technologies in marketing
• Strong understanding of AI applications in digital marketing, such as predictive analytics, customer segmentation, and personalized marketing

Competencies/Skills:

• Detail oriented and well organized
• Excellent problem solving and communication skills
• Able to handle multiple projects and set priorities in order to meet deadlines
• Can work independently as part of a team

Who We Are

Natural Immunogenics Corporation (NIC) invites you to join a dynamic team at the forefront of health and wellness innovation. Established in 1998 and headquartered in Sarasota, Florida, NIC is a family-owned company committed to championing health freedom and sovereignty. Building upon founder Stephen L. Quinto's groundbreaking discovery of the properties of silver in 1966, NIC has emerged as a trailblazer in mineral hydrosol technology.

At NIC, we take pride in our flagship products, Sovereign Silver and Argentyn 23, recognized as the leading silver supplements in North America. Trusted by millions for their unparalleled quality, efficacy, and safety, our Bio-Active Silver Hydrosol™ for Immune Support and pioneering Homeopathic Silver First Aid Gel embody our dedication to blending cutting-edge science with natural remedies. Each of our products undergoes meticulous production processes adhering to Good Manufacturing Practices (GMP), ensuring unrivaled standards of purity and excellence.

In addition to our renowned silver supplements, NIC proudly introduces our latest innovation: Sovereign Copper Bio-Active Copper Hydrosol. Formulated with precision and care, our copper hydrosol represents a groundbreaking advancement in natural daily wellness support. Backed by scientific research and crafted with the utmost integrity, Sovereign Copper is poised to revolutionize the health and wellness industry.

We offer a range of popular corporate benefits, including:

• Competitive Salaries
• Medical Insurance with generous employer contribution
• HSA and FSA Plans
• Employer-paid Dental Insurance
• Vision Insurance
• Employer-paid Short-Term Disability
• Employer-paid Life Insurance
• Safe Harbor 401K Plan
• Paid Time Off
• Paid Birthday Time Off
• Professional Development
• Wellness Programs
• Employee Discounts
• Friendly and Collaborative work environment

Join us at NIC, where your career is not just a job, but a journey towards health sovereignty and a chance to be part of a company that is reshaping the future of natural health solutions.

Natural Immunogenics does not discriminate in employment against anyone based on race, color, sex, religion, national origin, age, disability status or any other trait as protected under local, state or federal law. We are an equal opportunity employer and are dedicated to a policy of non-discrimination in all aspects of employment and company business.