Total experience 10+ years.
Strong experience in Salesforce Lightning Customization, Sales Cloud, Service Cloud and Salesforce Workflow.
Proficiency in Apex, Aura Lightning, and Salesforce configurations.
Experience in Salesforce system architecture and end-to-end implementation.
Strong knowledge of Visualforce, Apex Classes, Apex Web Services, and API integrations.
Expertise in OAuth 2.0, REST APIs, SOAP, and Salesforce Flows.
Solid understanding of CRM system design and how Salesforce modules integrate into broader solutions.
Hands-on experience with Salesforce Lightning Design System (SLDS).
Proficiency in programming languages such as Java, JavaScript, and XML for CRM development.
Experience creating AI-based demos and leveraging Einstein AI capabilities.
Strong deployment knowledge and ability to configure Workflow Alerts, Actions, and Approval Process.
Hands-on experience in LWC (Lightning Web Components) design and development.

RESPONSIBILITIES:

Collaborate with business stakeholders, data architects, and analysts to understand customer needs and establish the SFMC ecosystem as a scalable and cost-effective solution.
Create implementation plans for new and existing clients, ensuring alignment with technical and business requirements.
Write and review design documents detailing architecture, framework, and high-level design for developers.
Review architecture and design for extensibility, scalability, security, design patterns, user experience, and NFRs, ensuring best practices are followed.
Work with Solutions Engineers to understand customer challenges and conduct architecture and solution workshops.
Develop technical integration approaches, including data flow and architectural diagrams/visuals.
Present the Salesforce Marketing Cloud technology infrastructure, demonstrating familiarity with platform capabilities, security, and integrations.
Lead scaling efforts by developing best practices, repeatable solutions, and tools to support solution engineering.
Guide customers and colleagues in deploying emerging technologies to drive business value.
Carry out POCs to validate suggested designs/technologies against requirements.
Mentor team members and enable alignment with SFMC best practices and methodologies.
Participate in product, sales, and procedural training and certification to remain effective in the role.