Marketing & Data Analytics Executive

Marketing & Data Analytics Executive

Bournemouth - Office Based

£30,000 - £40,000 + Benefits

Our client is a dynamic credit brokerage firm operating in the UK and regulated by the Financial Conduct Authority (FCA). They specialise in connecting consumers with FCA-approved lenders through a streamlined online platform, simplifying the borrowing process.

Our client is seeking a Marketing & Data Analytics Executive to analyse market trends, consumer behaviour, and campaign performance to enhance marketing efforts. This role supports the Marketing and Data Analytics Manager in executing strategies that drive customer engagement, business growth, and market innovation.

Key Responsibilities

Data Analysis and Interpretation:

• Analyse large datasets to uncover trends, patterns, and actionable insights.
• Track marketing campaign performance, identifying successes and areas for improvement.
• Develop comprehensive reports and dashboards to present key metrics and findings to the Marketing and Data Analytics Manager.

Market Research and Consumer Insights:

• Conduct market research to gain insights into industry trends and consumer preferences.
• Analyse customer data to identify target segments and shape personalised marketing strategies.

Campaign Optimisation:

• Monitor marketing campaigns across channels, including email, SMS, and social media.
• Use A/B testing to optimise campaigns and improve performance.
• Create social media ads, email, and SMS content using platforms such as Canva and Photoshop.

Reporting and Communication:

• Prepare detailed marketing performance reports with key insights and trends.
• Communicate findings and recommendations to the Marketing Manager.
• Collaborate with teams across sales, product development, and compliance to achieve business goals.

Data Management and Integrity:

• Maintain accurate, complete, and organised marketing data across platforms.
• Implement data governance practices ensuring compliance with data protection regulations.

Reporting Structure:

• Report directly to the Marketing & Data Analytics Manager.
• Maintain effective communication with Compliance, Business Development, and other key teams.

Requirements

Must Have:

• Strong analytical skills with a data-driven approach to marketing.
• Proficiency in marketing data analysis tools and CRM platforms.
• Experience in marketing campaign management, including email, SMS, and social media.
• Excellent communication and presentation skills.
• Ability to manage multiple projects with attention to detail.

Desirable:

• Familiarity with FCA regulations and compliance practices.
• Experience with creative tools like Canva, Photoshop, and campaign monitoring platforms.
• Knowledge of A/B testing and campaign optimisation strategies.

Benefits

• Paid Holiday
• Health and dental insurance.
• Company-funded lunches three times a week.
• Gym membership.
• Comprehensive training on key compliance and regulatory standards