Objectives
This role has two key objectives:
- To lead Myisrael’s marketing and communications across all channels.
- To develop creative and cost-effective ways to reach and engage target audiences with Myisrael’s key messages.
Key Responsibilities
- Manage marketing strategy, staying aligned with Myisrael’s mission and values.
- Manage Myisrael’s communications plan.
- Oversee the production of high-quality content, including digital assets and print materials for campaigns and events.
- Manage relationships with creative agencies and create assets in-house when appropriate.
- Maintain and enhance Myisrael’s brand identity, ensuring consistency across all communications.
- Manage Myisrael’s website, ensuring it is regularly updated, and work closely with the social media team to create and oversee content.
- Plan and execute multi-channel marketing campaigns to promote Myisrael’s projects and fundraising initiatives.
- Collaborate with the Head of Fundraising to develop donor communications and support fundraising activities.
- Measure the effectiveness of marketing activities and adjust strategies accordingly.
- Manage the marketing budget, ensuring resources are used effectively.
- Build and maintain strong relationships with the Jewish press, maximising the advertising budget and securing regular coverage in print and online media.
Skills and Experience
Essential
- Proven experience in marketing, with a track record of developing and delivering successful strategies
- Excellent written and verbal communication skills
- Proficiency in marketing tools and platforms (e.g., Canva, Mailchimp)
- Creative thinker with strong analytical skills and attention to detail
- Knowledge and understanding of the Jewish community and culture
- Strong connection to Israel
Highly desirable
- Experience in the non-profit or charity sector
Working Style
- Self-starter who can work independently and under pressure.
- Highly organised, efficient, and able to keep actions on schedule.
- Comfortable working in a part-time, remote working, team environment.
To apply, please send your CV and covering letter to alisa@myisraelcharity.org by Friday 14 March 2025.