Motion Graphic Designer

Job Title: MOTION GRAPHIC DESIGNER(Performance Ad Creative Designer)

About the Role

We are looking for a Senior Performance Ad Creative Designer who lives at the intersection of design, psychology, and paid media performance. This is not a branding role. This is not a “make it look nice” role.

This is a conversion-first, testing-driven, execution-heavy performance role. You will be responsible for designing high-performing static and video ads across a multi-client portfolio (primarily fitness & wellness brands), working closely with media buyers and copywriters to continuously test, optimize, and scale winning creatives. You must think like a marketer, design like a senior creative, and analyze like a performance strategist.

Role Overview

This position focuses on:

Performance-first creative execution

Paid ads for Meta and Google environments

Structured A/B testing frameworks

High-volume creative production

Conversion psychology and optimization cycles

You will not just create ads.

You will build hypotheses, test angles, analyze outcomes, and iterate strategically.

Key Responsibilities

1. Performance Ad Creation (Execution-Heavy)

Design high-converting static and video ads Develop scroll-stopping concepts optimized for paid environments

Build creative assets tailored for Meta, Instagram, Facebook, Google Display, and YouTube Produce high-volume creatives across 10–15 client accounts

2. Conversion-Driven Creative Strategy

Apply structured A/B testing methodologies

Develop and test: Hooks Messaging hierarchy CTA clarity Visual angles Offer positioning

Optimize creatives based on: CTR ROAS CPA Engagement metrics

3. Performance Analysis & Optimization Clearly explain:

Why a creative performed well or underperformed

What variables were tested

What hypothesis was validated or invalidated

Work in optimization cycles, not one-off design projects

Collaborate with media buyers to align creative direction with performance data

4. Concept Leadership

Lead creative direction for performance campaigns

Challenge conventional branding when performance requires it

Balance brand guidelines with conversion-focused execution

Introduce unconventional angles when data supports it

5. Cross-Functional Collaboration

Work closely with: Copywriters Media buyers Marketing managers

Contribute to campaign ideation sessions

Align creative direction with paid strategy goals

Must-Have Qualifications

Experience 5–10+ years of experience in performance-focused ad design

Proven experience working in paid media environments

Strong background in:

E-commerce

DTC brands

Meta Ads teams

Google Ads teams

Demonstrated experience managing high-volume ad production Performance Knowledge

Deep understanding of: CTR ROAS CPA A/B testing frameworks

Ability to articulate:

Testing methodology

Creative hypotheses

Optimization strategy

Experience running structured creative testing cycles

Portfolio Requirements (Mandatory)

Strong ad-focused portfolio

Real paid campaign examples

Clear paid ad creatives (not organic social posts)

Before/after test results (if available)

Case studies explaining performance outcomes

Generic branding portfolios will not be considered.

Preferred Qualifications

Experience in fitness & wellness niche

Experience working with multiple client accounts simultaneously

Background in performance marketing teams

Experience scaling ads from testing phase to high-budget campaigns

Familiarity with sales psychology frameworks

Experience working in fast-paced agency environments

Tools & Technical Requirements

Design & Creative Tools Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) Figma Motion design tools (for video ads) Canva (as a support tool, not primary strategy tool) Performance & Collaboration Tools Meta Ads Manager Google Ads Google Analytics ClickUp / Asana / Monday (or similar PM tools) Slack / Team collaboration tools

What This Role Is NOT

Not a junior or mid-level design role

Not a pure branding or logo design role

Not a Canva-only execution role

Not a “wait for analytics” designer

We are looking for a Performance Ad Creative Specialist who:

Thinks in hypotheses Designs for conversion

Understands performance metrics

Optimizes based on data Takes ownership of creative results