Digital Marketing Specialist – SEO, Paid Ads & Campaign Support

Company Description

MVP1 Ventures is your partner for building, automating, and scaling digital products that make an actual impact. We specialise in validating ideas, developing products quickly, and automating operations with AI agents and smart tools. Our focus is on helping bold businesses reduce complexity and delays while building tech that delivers real outcomes. We support our clients in launching platforms, systematising operations, and ensuring investor-ready traction. MVP1 Ventures is based on a commitment to strategic execution with clarity, speed, and capability to drive business momentum.

Job Title: Digital Marketing Specialist – SEO, Paid Ads & Campaign Support

Reports to: Marketing Manager

Location: Remote / India

Employment Type:  Full-time

Role Description

This is a full-time remote role for a Digital Marketing Specialist – SEO, Paid Ads & Campaign Support. The Digital Marketing Specialist will be responsible for developing and implementing SEO strategies, managing paid advertising campaigns, and providing support for various marketing campaigns. Daily tasks include monitoring and analyzing web analytics, optimizing online marketing efforts, and supporting social media marketing initiatives. The role requires collaboration with cross-functional teams to ensure marketing efforts align with business goals.

Qualifications

• Expertise in Social Media Marketing and Communication
• Strong skills in Digital Marketing and Online Marketing
• Proficiency in Web Analytics for monitoring and optimizing marketing efforts
• Excellent written and verbal communication skills
• Ability to work independently and remotely
• Experience with SEO and managing paid advertising campaigns is a plus
• Bachelor's degree in Marketing, Communication, Business, or related field

About the Role

We are seeking a detail-oriented and performance-driven Digital Marketing Specialist to support the ongoing and expanded delivery of SEO, Paid Ads, and web content initiatives across our brands and clients.

Reporting to the Marketing Manager, you will work closely with our marketing and design teams, as well as external contractors and stakeholders, to execute, optimise, and scale our organic and paid marketing efforts. This is a hands-on implementation role with strong scope for strategic contribution.

Key Responsibilities

1. Website & Content Management

• Update website content, ensure technical site health, and manage form integrations.
• Give design advice on landing pages, forms, and artwork to ensure usability and conversion effectiveness.
• Coordinate with the Marketing Manager and design team for timely deployment of content and assets.

2. SEO Management

• Execute and manage link-building strategies via guest posts, business listings, and external backlinks.
• Optimise on-page SEO elements such as meta tags, headers, and internal linking.
• Produce SEO-friendly copy, including blog posts and key landing pages for all brands.
• Conduct ongoing SEO audits and performance tracking, delivering monthly reports on traffic, keyword rankings, and domain authority improvements.

3. Paid Ads Campaigns

• Manage and optimise Google Ads campaigns with a focus on increasing lead quality and reducing cost-per-click (CTR).
• Launch new ad campaigns to support Go-to-Market (GTM) initiatives and seasonal promotions.
• Monitor ad performance in real time, adjusting budgets, creatives, and targeting strategies for optimal ROI.
• Provide regular reporting on ad spend, CTR, conversion rates, and campaign performance.

4. Marketing Support

• Create and maintain all forms and supporting materials (visuals, landing pages, etc.) for campaigns.
• Work closely with the Marketing Manager to ensure that campaigns receive the promotional focus and technical support needed to drive participation.

Skills & Experience

• 3+ years’ experience in digital marketing with a focus on SEO and paid ads.
• Proficiency in Facebook Ads, Google Ads, Google Analytics, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog).
• Strong understanding of SEO best practices, link building, and content strategy.
• Hands-on experience creating and editing web content, landing pages, and digital forms (WordPress or similar CMS).
• Ability to work independently while aligning with overall marketing strategies.
• Excellent written and verbal communication skills.
• Strong attention to detail, organisation, and performance analysis.

What You’ll Get

• An opportunity to make a measurable impact across multiple brands and community-focused programs.
• Supportive leadership from an experienced Marketing Manager and collaborative teams.
• Flexible work arrangements.
• Access to ongoing professional development in digital marketing.

To Apply:

Fill out this application and then send a short video telling us when you would be great for this role. Communication skills is key for this team so we will not be proceeding any further without a video telling us briefly why you’d be a great fit for this role.