Did you see one of our viral campaigns, like findmohamedawife.com? Or maybe you know one of the 700,000 couples who met through Muzz? Whatever brought you here, now’s the perfect time to join a team on its way to becoming the first billion-dollar Muslim app.
We’re looking for a passionate, creative, and versatile marketer, fluent in Urdu and English, to own and grow Muzz’s presence in Pakistan. This role is based in Karachi (remote), with regular travel across the country.
Day to day
- Be our go-to expert for Pakistan. Own the market, identify growth opportunities, and enhance the app experience.
- Organize and run singles events to bring people together offline.
- Create engaging digital and social content that resonates with our Pakistani audience.
- Build and manage relationships with influencers and brands, negotiating impactful partnerships.
- Run focus groups to gather user insights and improve the product experience.
- Partner with ad agencies to execute OOH and billboard campaigns in major cities.
- Collaborate with our SEO team to produce content that boosts Muzz’s visibility in Pakistan.
- Own and manage our social media channels, posting fresh, creative content daily.
- Brainstorm and execute bold marketing strategies that drive community growth.
- Work closely with our UK HQ and regional Marketing Specialists to share ideas and align campaigns.
What we're looking for
- 3+ years of marketing experience in Pakistan, ideally at a startup, agency, or fast-paced consumer brand.
- A versatile marketer who understands the full funnel, from awareness to retention.
- Fluent in Urdu and English.
- Strong knowledge of Muslim culture and how to authentically connect with this audience.
- A creative thinker brimming with ideas and eager to test them.
- Proven track record of building brand presence both online and offline.
- A data-driven mindset, always questioning, optimising, and improving.
- A natural storyteller who can proudly represent Muzz in Pakistan.
- Strong project management and communication skills, comfortable working across time zones.
- Able to travel across Pakistan if required.
- Must have the right to work in Pakistan without sponsorship.
Bonus Points
- Hands-on expertise in content production.
- A creative executor who thrives on taking ideas from concept to delivery.
- A curious learner, willing to learn and unlearn.