Performance Marketing Creative Strategist

ABOUT THE COMPANY

Muscle Nation is one of Australia’s leading and fastest-growing brands in activewear, supplements, and food. We pride ourselves on being a family-oriented business with a strong sense of community, creativity, and innovation. Our products, digital presence, and connection with our customers are central to our growth and success, and we are constantly looking for new ways to enhance our impact. Join us as we continue to lead the charge in the health and fitness space!

PLEASE PROVIDE A PORTFOLIO OF WORK

THE ROLE

As our Performance Marketing Creative Strategist, you will drive Muscle Nation's creative marketing strategy across all paid media channels, with a strong focus on performance and conversion. You'll leverage both data-driven insights and creative intuition to develop compelling campaigns that resonate with our community and drive measurable results.

In this role, you'll bridge the gap between analytical and creative teams, transforming market insights into actionable creative briefs that maintain our brand's innovative edge in the fitness industry. You'll work closely with the media buying team to ensure creative assets are optimised for performance and deliver strong ROI across platforms.

TASKS & RESPONSIBILITIES

• Develop and execute data-driven creative strategies for paid media channels, ensuring consistency in brand voice while prioritizing performance metrics
• Plan and implement creative sprints, following a structured process from defining challenges to testing and validation
• Lead market research initiatives to identify trends and audience insights that can be leveraged for creative development
• Analyze competitor activities and industry trends to inform creative direction and maintain our competitive edge
• Craft compelling creative briefs that clearly communicate campaign objectives, target emotions, and key messaging
• Develop hooks and testing frameworks that prioritise the first 5 seconds of content to maximise engagement
• Work closely with the media buying team to analyse creative performance data and optimise for ROI
• Create multiple variations of creative concepts for A/B testing, focused on improving key metrics like thumb-stop, hold rate, and conversion
• Balance creative quality and quantity, ensuring a steady pipeline of diverse content while maintaining high standards
• Maintain detailed documentation of testing results and creative performance to inform future strategies
• Stay current with emerging creative tools, social media trends, and platform-specific best practices

QUALIFICATIONS

• 2+ years of experience in a creative strategy role, with a focus on paid performance marketing
• Proven track record of developing successful creative campaigns across multiple channels that delivered measurable results
• Strong understanding of creative testing methodologies and performance optimization
• Experience with creative brief development and script writing for performance content
• Proficiency with creative tools including Figma and various content creation platforms
• Deep understanding of social media platforms and their specific creative requirements
• Strong analytical skills with the ability to interpret data and translate insights into creative direction
• Experience in managing and directing creative teams
• Excellent communication and presentation skills
• Portfolio demonstrating strategic thinking, creative direction, and performance results

KEY SKILLS

• Strong understanding of performance marketing metrics and what drives conversions
• In-depth knowledge of creative frameworks that drive action and engagement
• Ability to target emotional triggers in creative concepts
• Exceptional creative direction and storytelling abilities
• Data analysis and performance optimization expertise
• Project management and creative sprint leadership
• Cultural awareness and trend spotting
• Strategic thinking and problem-solving
• Ability to balance creative vision with business objectives
• Understanding of ad platform algorithms and creative optimisation
• Strong communication and stakeholder management

WHY YOU WILL LOVE MUSCLE NATION

At Muscle Nation, you’ll become part of an energetic and passionate team who are motivated by growth, innovation, and success. We’re a tight-knit team that thrives on collaboration and celebrates achievements together, big and small. You'll have the opportunity to contribute to a rapidly growing eCommerce business and make a meaningful impact on customer relationships and brand loyalty. Plus, we know how to have fun while working hard!

HOW YOU CAN APPLY

Please apply directly to this advertisement as we are not accepting applications from recruitment agencies. The interview process will include face-to-face or phone interviews where necessary.