Performance Marketing Manager (Google and Meta)

Position Type: Full-time

Location: Philippines (Remote)

Schedule: Flexible US hours (overlap with PH hours)

About The Company

Our client is a fast-growing U.S.-based eCommerce company with a track record of generating over $80 million in cumulative revenue—and they’re just getting started. With a bold 10-year vision to reach $100 million in annual revenue, the company is deeply committed to continuous improvement across all areas: people, products, processes, and performance. Operating across Amazon, Shopify, and emerging marketplaces, they’re also investing heavily in building a high-converting direct-to-consumer engine. As their digital presence grows, Meta and Google Ads are key levers for achieving scalable, profitable growth.

About The Role

The Performance Marketing Manager – Meta & Google will lead and optimize paid acquisition campaigns across Facebook, Instagram, Google Search, Shopping, and YouTube. Reporting to the Director of Marketing, this role involves both executing a proven Meta Ads strategy and building out a Google Ads program from the ground up. As the company's first dedicated performance marketing hire, you’ll have full ownership of campaign strategy, execution, and optimization — a unique opportunity to make a measurable impact in a fast-moving environment.

Responsibilities

• Execute and optimize Meta Ads campaigns with a structured approach to testing and scaling.
• Build and scale Google Ads across Search, Shopping, and YouTube with innovation and strategic oversight.
• Manage full-funnel campaign efforts: prospecting, retargeting, and retention.
• Maintain daily campaign hygiene: tracking budgets, adjusting bids, refining audiences, and rotating creatives.
• Collaborate with the marketing and creative teams to generate a continuous flow of ad creatives.
• Own the ad creative testing framework from test design to performance tracking and scaling.
• Create and manage performance reports using Meta Ads Manager, Google Ads, Shopify, and internal dashboards.
• Make independent, data-driven optimization decisions without reliance on analysts.
• Work with CRO and landing page teams to optimize funnel performance.
• Stay current on updates, algorithm changes, and best practices across Meta and Google.

Competencies And Qualifications

Must-Have

• 3+ years of hands-on experience managing Meta and Google Ads campaigns.
• Proven success with eCommerce or direct-to-consumer performance marketing.
• Strong analytical skills and ability to interpret campaign data to drive decisions.
• Experience with campaign reporting using platforms like Meta Ads Manager, Google Ads, and Shopify.
• Ability to manage and scale paid campaigns with minimal oversight.
• Familiarity with full-funnel ad strategy and creative testing frameworks.
• Self-starter mindset with a passion for performance and optimization.

Nice-to-Have

• Experience in a high-growth startup or DTC brand environment.
• Familiarity with landing page testing and conversion rate optimization (CRO).
• Comfort working with cross-functional teams including creatives, developers, and analysts.
• Experience using tools like Triple Whale, Northbeam, or other attribution platforms.
• Understanding of customer lifetime value and cohort analysis in performance marketing.

Success Measurables

Performance in this role will be assessed using the following key metrics:

• Platform ROAS (Meta & Google)
• Customer Acquisition Cost (CAC)
• Shopify Conversion Rate from Paid Media
• LTV:CAC Ratio
• # of New Creatives Tested Weekly
• Weekly Performance Summary & Reporting Accuracy

What We Offer

• 100% Remote Work – Work from anywhere in the Philippines.
• Flexible Working Hours – Manage your schedule effectively.
• Career Growth Opportunities – Gain hands-on experience, mentorship, and continuous learning.
• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.

Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.