Mukuru is a fast-paced, rapidly growing fintech business, offering a unique opportunity to make a tangible impact in the financial services sector. As we expand across the globe, we are seeking a dynamic and results-driven Regional Brand Manager to lead the charge in enhancing the Mukuru brand's presence in your specific region. This role will require close collaboration with cross-functional teams to boost brand awareness, recognition, and loyalty, while maintaining alignment with Mukuru’s global brand strategy.

Key Responsibilities

Regional Brand Strategy
Develop a well-defined, region-specific brand strategy that aligns with Mukuru’s expansion plans in the region.
Provide regular reports showcasing progress towards regional brand strategy goals, including market penetration, customer reach, and awareness metrics.
Conduct market segmentation analysis to identify target customer demographics and needs.
Perform competitive analysis, highlighting key players, market trends, and emerging opportunities.
Develop a roadmap for expanding Mukuru's brand presence into new markets within the region, including timelines and resource allocation.
Brand Positioning
Tailor and update brand positioning statements to resonate with the regional customer base.
Roll out and report on customer perception surveys and focus group feedback to track shifts in brand perception.
Identify and report on metrics showing increased brand recognition and recall in the region.
Manage regional-specific messaging guidelines, ensuring consistent communication across all customer touchpoints.
Localize value propositions to highlight the unique benefits of Mukuru's fintech products for the regional market.
Marketing Research
Compile comprehensive market research reports on key market trends, regulatory changes, and challenges specific to the region.
Conduct market opportunity assessments to uncover underserved customer segments and untapped markets.
Regularly report on market shifts and the competitive landscape, enabling proactive strategy adjustments.
Collect and share customer feedback loops, reflecting evolving customer needs and preferences in the region.
Brand Campaigns
Manage a calendar of region-specific brand campaigns designed to drive awareness, engagement, and customer acquisition.
Identify and report on campaign performance metrics, including reach, engagement rates, and conversion rates.
Collaborate with cross-functional teams to map the customer journey, ensuring brand campaigns impact key customer touchpoints.
Evaluate campaign results and generate insights for continuous improvement.
Test campaigns for new product launches to assess market appetite and potential demand.
Local Partnerships
Oversee a portfolio of strategic partnerships and alliances with local businesses, organizations, and influencers to enhance brand credibility.
Report on the impact of partnerships on brand visibility and customer acquisition.
Build a framework for evaluating potential partnership opportunities, ensuring alignment with brand values and goals.
Track and report on metrics related to customer referrals and conversions stemming from partnership initiatives.
Ensure regular engagement and progress reporting with partners to ensure mutual success.

I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!

_Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.

_If you do not receive any response after two weeks, please consider your application unsuccessful.

NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS