Marketing Campaign Manager

MTP, Inc. is seeking a self-motivated Campaign Lead to join our dynamic team on a full-time role for our client, a global technology brand! Ideally this person will have experience in the music/media industry. We are seeking a highly skilled and results-driven Campaign Lead with emphasis working with influencers and various social media platforms.

As a Campaign Lead you will be responsible for planning, executing and managing marketing campaigns to drive brand awareness, customer engagement and support our business objectives. You will be responsible for the overall campaign management, including market research, target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.

You will also be able to work with a diverse and talented team, leverage cutting-edge marketing tools and technologies and contribute to developing impactful, audience-focused marketing campaigns.

This is an excellent opportunity for a results-driven marketer, who is passionate about executing unique marketing initiatives. If this resonates with you, we encourage you to apply.

Responsibilities:

• Developing and executing strategic marketing campaigns aligned with business objectives, target audiences and budgets.
• Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
• Conducting market research and analysing consumer insights to identify target audience segments, preferences and behaviours.
• Tracking campaign performance, analysing data and metrics and providing actionable insights and recommendations for campaign optimisation.
• Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
• Leveraging digital marketing channels to maximise campaign reach and engagement.
• Ideate and implement comprehensive campaign strategies and timelines, ensuring seamless execution and delivery.
• Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
• Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
• Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
• Identify opportunities for campaign improvements and implement strategic adjustments as needed.
• Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.

Skills and Qualifications

• A bachelor's degree in marketing, advertising, business or a related field.
• 10+ years as a campaign manager, marketing manager or a similar role.
• Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
• Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers and web analytic tools.
• Strong understanding of marketing principles, campaign development and digital marketing channels.
• Proficiency in using analytics tools to measure and optimise campaign performance.
• Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.

Preferred skills and qualifications

• A master's degree in marketing, business administration or a related field.
• Relevant certifications in digital marketing or campaign management.
• Knowledge of marketing automation platforms and CRM systems for campaign execution and lead management.
• Strong understanding of digital marketing tools and techniques, including SEO, PPC, SMM and other strategies.
• Proficiency in using analytics and reporting tools to measure campaign performance.

It is the policy of MTP, Inc. not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.