Ecommerce Marketing Manager

Job Title: E-Commerce Marketing Manager (Shopify)

Location: Utah or Remote

Compensation: $70,000 – $90,000 annually

Reports To: VP of E-Commerce

About Us:

MTN OPS is a fast-growing hunt and outdoor brand dedicated to delivering exceptional online shopping experiences. We are looking for a motivated E-Commerce Marketing Manager with a balance of technical skill, creative merchandising instincts, and a growth mindset to help elevate our digital presence and performance.

Position Overview:

The E-Commerce Marketing Manager will support the VP of E-Commerce in executing our online strategy, optimizing merchandising and pricing, developing high-converting landing pages, and enhancing the shopping cart experience. This role requires strong Shopify expertise, a collaborative spirit, and a willingness to expand technical skills over time.

Key Responsibilities:

Platform Management:

• Manage daily operations in Shopify, including product uploads, promotions, and theme updates.
• Use analytics tools to monitor site performance and recommend optimizations.

Merchandising & Pricing:

• Develop and execute product merchandising strategies to maximize sales and profitability.
• Monitor competitive pricing and implement pricing updates to maintain market positioning.
• Manage product categorization, cross-selling, and promotional campaigns.

Landing Page Development:

• Create and optimize high-converting landing pages for marketing campaigns and product launches.
• Collaborate with designers and copywriters to align page content with brand standards.
• Track and analyze landing page performance, making data-driven improvements.

Shopping Cart & Checkout Optimization:

• Work with development and design teams to improve cart functionality and usability.
• Test new features and streamline checkout processes to boost conversion rates.
• Implement upsell, cross-sell, and bundling strategies within the cart experience.

Technical Support (HTML/CSS):

• Make minor edits to site design and layout using basic HTML and CSS.
• Troubleshoot small front-end issues and coordinate with the development team for larger fixes.

Reporting and Analysis:

• Regularly report on key ecommerce performance metrics, such as traffic, conversion rates, average order value, and customer acquisition cost.
• Provide actionable insights and recommendations based on data analysis to inform future strategies and improve website performance.

Qualifications:

• 3+ years in e-commerce marketing, merchandising, or site management.
• Proven experience managing Shopify stores and features.
• Working knowledge of HTML and CSS for light site edits.
• Strong understanding of digital merchandising and conversion optimization principles.
• Excellent organizational skills with the ability to manage multiple priorities.
• Data-driven mindset with proficiency in analytics.
• Creative thinker with a passion for improving the online shopping experience.

What We Offer:

• Opportunity for professional growth and skill development.
• Collaborative, supportive work environment.
• Benefits package
• Health benefits, including dental options
• 401k match
• Unlimited PTO