Performance marketing manager

Education & Experience:

🎓 Bachelor’s degree in marketing, business, or a related field.

📈 8-10+ years of experience in growth marketing (preferably B2B e-commerce).

👥 2+ years of experience managing teams.

📊 Proven success in B2B lead generation and scaling marketing efforts.

About the Role:

We are seeking a Senior Manager, Performance Marketing to lead and scale our paid marketing efforts. This role is responsible for developing and executing strategies that drive customer acquisition and revenue growth. The ideal candidate will optimize existing programs, launch new channels, and expand into new customer segments to fuel company growth.

Strategy & Execution:

• Develop and implement data-driven performance marketing strategies aligned with growth goals.
• Lead campaign optimization across bidding, targeting, creative, and structure to maximize impact.
• Stay ahead of industry trends and adapt strategies for early adoption of new opportunities.

Program Management:

• Oversee performance across Paid Search, Shopping, Display, Retargeting, Video, Affiliates, Print, and Partnerships.
• Prioritize initiatives to maximize impact while ensuring a strong testing and learning agenda.
• Track KPIs daily/weekly, identifying quick optimization opportunities and course corrections.

Budget & Performance Optimization:

• Manage the performance marketing budget across channels, ensuring optimal allocation of resources.
• Monitor spending vs. ROI, making real-time adjustments to maximize efficiency and scale.
• Oversee forecasting for ad spend, traffic, and lead projections.

Leadership & Collaboration:

• Lead and mentor a small team of marketers, fostering a high-performance culture.
• Champion a data-driven approach to learning, testing, and improving campaign execution.
• Work cross-functionally with Data Analytics, Design/Creative, Engineering, Merchandising, and Product Management to align on marketing initiatives.
• Manage relationships with vendors and external partners.

Skills & Qualifications:

Must-Have:

✅ Strong prioritization and roadmap planning skills, with the ability to pivot when needed.

✅ Analytical mindset—comfortable using data to inform decisions and drive growth.

✅ Strong written and verbal communication skills to negotiate, align, and execute strategies.

✅ Creative problem solver with a test-and-learn approach to growth marketing.

✅ Hands-on experience managing performance marketing campaigns and budgets.

Preferred:

🔹 Familiarity with analytics tools such as SQL, GA4, Power BI.

🔹 Experience with advertising platforms: Google, Meta, Microsoft, LinkedIn, Pinterest.