Graphic Designer

Job Title: Graphics Designer

Department: Global Operations Department

Reports To: Content Team Leader and Assistant to Client Relations Manager

Job Overview

The Graphic Designer plays a pivotal role in creating compelling visual content that enhances client engagement across all platforms. This position requires a blend of creative vision and technical expertise to produce high-quality visual assets that align with client branding and marketing objectives. The role encompasses photo editing, graphic creation, visual storytelling, and brand consistency across all deliverables. Success requires exceptional attention to detail, proficiency with industry-standard software, a collaborative spirit, and the ability to balance creative innovation with tactical execution while meeting strict deadlines.

Visual Content Creation & Design

• Conceptualize and create original graphic designs that align with brand guidelines and marketing objectives
• Design engaging graphics for marketing campaigns, social media, OF, and promotional materials
• Develop visual concepts that effectively communicate brand messaging and appeal to target audiences
• Create cohesive visual systems that maintain brand consistency across all platforms
• Adapt designs to various formats and sizes while preserving visual integrity
• Stay current with design trends and apply innovative approaches to visual storytelling

Photo Editing & Visual Enhancement

• Edit and enhance images to meet project specifications, creative guidelines, and high-quality standards
• Retouch photographs to ensure professional presentation while maintaining an authentic appearance
• Apply color correction, composition adjustments, and visual effects as needed
• Optimize images for various platforms while preserving quality and loading efficiency
• Create visual consistency across photo assets used in multi-platform campaigns
• Maintain organized digital asset libraries for efficient retrieval and usage

Marketing & Campaign Support

• Collaborate with team members to create engaging graphics for games and live streams across all client pages
• Design promotional materials that drive audience engagement and conversion
• Create visual assets for seasonal campaigns, special events, and targeted promotions Develop template systems that enable consistent but customizable marketing materials Support A/B testing by creating variant designs to optimize performance
• Translate marketing objectives into compelling visual storytelling

Technical Proficiency & Innovation

• Utilize AI tools and professional photo editing software (e.g., Adobe Photoshop, Lightroom) to optimize workflows and improve efficiency
• Maintain expertise in Adobe Creative Suite applications (Illustrator, InDesign, Premiere Pro)
• Implement best practices for file organization, version control, and asset management Research and integrate emerging design technologies and techniques
• Create responsive designs that function effectively across desktop and mobile platforms Develop efficient workflows to manage multiple projects simultaneously

Collaboration & Communication

• Work closely with the team to meet deadlines, ensure consistency across visual materials, and align with content strategy
• Participate in creative brainstorming sessions and contribute design perspectives Communicate design concepts and rationales clearly to team members and leaders
• Incorporate feedback constructively while maintaining design integrity
• Coordinate with content creators to ensure visual and written elements complement each other
• Collaborate cross-functionally to align visual assets with broader marketing initiatives

Quality Control & Brand Governance

• Review and refine images to maintain a high standard of visual presentation while ensuring alignment with client expectations
• Verify all deliverables meet platform-specific requirements and technical specifications
• Ensure consistent application of brand guidelines across all visual assets
• Conduct quality checks before final delivery of assets
• Document design standards and best practices for team reference
• Monitor visual asset performance and refine approaches based on results

Strategic Input & Innovation

• Provide recommendations to enhance the overall quality and effectiveness of visual assets
• Suggest innovative approaches to visual challenges based on industry trends
• Contribute to the evolution of client visual identities while maintaining brand integrity Proactively identify opportunities to improve visual storytelling and engagement
• Develop style guides and visual systems that enhance brand recognition
• Professional discretion: Handle unique content types with professionalism, maintaining strict confidentiality at all times

Success Measures

Design Quality Success

• Consistent positive feedback from clients on visual asset quality
• Graphics meet or exceed engagement benchmarks on social and digital platforms
• Design work showcases creative innovation while maintaining brand guidelines
• Minimal revision requests due to high initial quality
• Visual assets effectively support marketing objectives and conversion goals

Technical Proficiency Success

• Efficient production timelines that meet or exceed
• deadlines
• Successful implementation of advanced software techniques
• Appropriate file preparation for various platforms with minimal technical issues
• Effective use of automation and AI tools to enhance productivity
• Organized asset management that enables quick retrieval and utilization

Collaboration Success

• Positive feedback from cross-functional team members
• Seamless integration of visual assets with content strategy
• Constructive participation in creative meetings and brainstorming sessions
• Ability to incorporate feedback while maintaining design integrity
• Timely communication regarding project progress and challenges

Quality Control Success

• Minimal errors in final deliverables
• Consistent application of brand standards across all materials
• Effective documentation of design processes and standards
• Platform-specific requirements consistently met
• Visual assets perform effectively across device types and screen sizes