Senior Data Analyst

SENIOR DATA ANALYST – CUSTOMER DATA PLATFORM (CDP)

MRM is a global marketing agency specializing in building meaningful relationships between brands and people. Leveraging a strong foundation in strategy, data science, technology, and creativity, MRM transforms businesses by helping brands grow meaningful relationships with people.

We are seeking a strategic and hands-on CDP Senior Data Analyst with deep experience in Salesforce CDP (former Salesforce Data Cloud), Salesforce Marketing Cloud Personalization (MCP), and Google Analytics 4 (GA4) to support our Data Team in unlocking the full value of customer data.

You will play a key role in driving data-driven marketing, segmentation, personalization, and performance analytics across channels, ensuring alignment with privacy and compliance requirements.

We are expecting from this role somebody with a hybrid role to combine tech skills (CDP tagging, dashboard building, CDP data logic) with data sensitivity to discover marketing insights and deliver reports and analyses, especially for use cases.

Key Responsibilities:

1. CDP & Data Operations

• Manage the day-to-day data operations of Salesforce CDP, ensuring accurate ingestion, transformation, and unification of customer data.
• Oversee identity resolution logic and ensure proper customer profile creation.
• Maintain data hygiene, deduplication rules, and enrichment processes.

2. Audience & Segmentation Strategy

• Design and optimize audience segments for marketing and commercial use cases.
• Collaborate with marketing teams to align segments with campaign objectives in SFMC.
• Monitor segment performance and recommend improvements.

3. Use Case Delivery & Activation. Collaboration & Enablement.

• Support activation of key customer journeys via SFMC (email, mobile, personalization MC).
• Collaborate with marketing operations to ensure smooth data flows across platforms.
• Track performance of CDP-powered use cases (e.g., suppression, re-engagement, personalization).
• Work cross-functionally with Marketing, Data, Account, IT, Legal, and other partners.

4. Data Analysis & Insights

• CRM Funnel Analytics
• Define, monitor and interpretate End-to-end relational metrics.
• Define and implement unified measurement plan
• Deliver actionable insights from customer behavior, lifecycle, and campaign data.
• Synthesize data across multiple sources to develop insights and recommendations and tell a story with data
• Build dashboards and reports using Salesforce, GA4, or other analytics tools.
• Provide recommendations for improving campaign targeting, conversion, and retention.

What Will You Do?

• Insights Discovery - Digital, Omnichannel & CRM Campaign and Use Cases Analytics (50%)
• Website analytics (GA4)
• Identify business opportunities through data, insights, and reports
• CRM / Direct campaigns / Use Cases analytics
• Journey Analytics
• Define and understand CRM Metrics
• Data Use Cases & Activation (50%)
• Define the data logic in the CDP to activate the designed use cases. CDP & Data Operations
• Manage the day-to-day data operations.

Qualifications:

• 3 years of experience in CDP, customer data, analytics.
• Hands-on experience with Salesforce CDP (Data Cloud), Salesforce Marketing Cloud Personalization(MCP), Google Analytics 4 (GA4)
• Strong understanding of audience segmentation, customer lifecycle, and CRM activation.
• Working knowledge of data modeling and customer identity strategies.
• Experience with data governance, privacy laws (GDPR, CCPA), and consent management.
• Analytical mindset with experience in campaign and use cases performance analysis and KPI reporting.

Preferred but not required:

• Familiarity with first-party data strategies, media activation, or journey orchestration.
• Experience in industries like healthcare, wellness, pharma, or B2B (if applicable).
• Certifications in Salesforce (CDP, SFMC) or other marketing technologies.
• Media activations through CDP: lookalike, suppressions

About MRM

MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.