SEO Specialist

Responsibilities

• Full ownership and independent management of projects
• Steady growth in traffic and rankings across projects
• Improvement of business metrics (registrations, FTD)
• Achievement of intermediate SEO strategy goals
• Reduced dependency of projects on the team lead/manager
• Scaling successful use cases across other projects
• Initiating new ideas and approaches
• Collaboration with the content team
• Collaboration with the link-building team
• Collaboration with the development team
• Achievement of defined project KPIs
• Budget control across projects
• Testing hypotheses to improve project metrics and analyzing test results
• Preparing pre-sale SEO audits for potential clients

Requirements

• At least 5 years of experience in SEO, with proven successful project promotion cases
• At least 3 years of SEO experience in the iGaming niche
• Deep understanding of search engine algorithms
• English level — B1 or higher
• Ukrainian/Russian — native proficiency
• Development and implementation of a comprehensive SEO strategy, including content strategy, technical optimization, link profile management, UX improvements, and behavioral factors analysis
• Knowledge of HTML and CSS sufficient for SEO-focused code analysis
• Experience working with high-load and multi-regional websites
• Deep understanding of all ranking factors
• Experience with SERM and Parasite SEO
• Strong expertise in technical SEO
• Proficient with all relevant industry tools
• Ability to collaborate with developers, link builders, content managers, and designers
• Experience in A/B testing of SEO hypotheses and traffic split testing
• Experience analyzing search engine bot behavior
• Ability to defend and justify SEO strategies to business stakeholders
• Understanding of business metrics
• Experience mentoring mid-level specialists (task setting and guidance)
• Experience in automating routine tasks

Will be a Plus

• Experience working with AI agents (Claude Code, Codex, Cursor)