Digital Marketing Manager

To thousands of customers around the world, MPulse Means Maintenance Success. Founded in 1995, MPulse Software is now part of the JDM Technology Group. MPulse is a provider of maintenance management software developed by experts in maintenance, repair, and operations (MRO) and facility management. Their world-class solutions provide reliable scheduling, tracking, and reporting tools for equipment and facilities maintenance organizations.

MPulse Software is looking for a full-time Digital Marketing Manager who will develop, implement, and manage our digital marketing efforts across various channels. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, Google Ads, social media, and email marketing. This role requires a data-driven approach and proficiency in digital marketing tools. Success is measured in conversion and lead generation metrics.

This position is remote, with a preference for San Antonio, Corpus Christi, or surrounding areas.

Responsibilities:

• Develop and execute digital marketing campaigns to achieve business objectives, primarily lead generation.

• Build and optimize website content and structure for improved SEO and conversions.

• Diagnose and optimize website performance metrics.

• Manage and optimize Google Ads PPC campaigns.

• Conduct market research and competitor analysis to identify opportunities.

• Develop and implement social media strategies to increase brand awareness and engagement.

• Create engaging content for various digital channels.

• Manage email marketing campaigns, including list segmentation and automation.

• Track and analyze campaign performance metrics to measure ROI and optimize strategies.

• Stay up to date with the latest digital marketing trends and technologies.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• 3+ years of experience in digital marketing.

• Strong understanding of SEO, Google Ads, social media, and email marketing.

• Proficiency in Hubspot, WordPress, and Elementor.

• Proficiency in Google Analytics and SEO analytics tools like Moz or Ahrefs.

• Excellent analytical and problem-solving skills.

• Strong communication and interpersonal skills.

• Ability to work independently and as part of a team.