Local Marketing

Job Responsibilities:

1. Establish the brand's overseas user private community, develop and efficiently execute operational strategies. Drive high-quality user growth through diversified methods including targeted lead generation and KOC collaborations.
2. Proactively follow up and professionally handle community inquiries and feedback. Collaborate with customer service teams to optimize technical issue resolution processes and systematically build an FAQ knowledge base.
3. Plan and manage highly interactive community content by deeply integrating core product selling points, social media trends, and user needs to continuously enhance community engagement.
4. Lead the end-to-end planning and execution of integrated online and offline marketing campaigns. Effectively align brand promotion, product launches, and sales initiatives to maximize campaign impact.
5. Establish a data monitoring and analysis framework, regularly produce operational performance reports, track competitor activities, and continuously refine operational strategies and execution plans.

Job Requirements:

1. 2+ years of experience in overseas social media or community operations, with familiarity of community platforms and norms in European and American markets. Prior experience in the smart hardware category is preferred.
2. Strong passion for the smart technology industry, with technical acumen to quickly grasp and communicate various technical features effectively.
3. High sense of responsibility and self-motivation, empathetic, excellent communication skills, and a strong team player.
4. Fluent in English (as a working language). Proficiency in additional languages such as German or French is a plus.