Senior Marketing Manager, Customer Acceleration IV

Our client, the leader in the SaaS Identity space, is looking for a Senior Mktg. Manager, Customer Acceleration role. This is a remote contract position.

Contract Duration: 7 Months

Required Skills & Experience

• Deep understanding of internal and external campaign nuance
• Prior experience building successful multi-channel and integrated enterprise campaigns
• Strong understanding of demand generation, lifecycle marketing, nurture best practices, customer advocacy, and campaign creation
• Strong competency in digital marketing trends and best practices
• Software or Technology industry experience is strongly preferred.
• Strong attention to detail. You can take a project from creation to completion and show the results.
• You love being part of a highly energized team.
• Excellent communicator
• Proficiency with Marketo, Google Drive, advanced marketing, reporting tools, and data sets
• Experience influencing multiple senior stakeholders
• Strong data and analytical skills — using and interpreting data and analytics to quantify and improve marketing results
• Strong project management skills with an ability to create, execute, and adjust plans as needed. Experience with Asana is a plus. Enter Here

Desired Skills & Experience

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Responsibilities

What You Will Be Doing

• Work closely with the Customer Acceleration teams to develop and implement the Customer Acceleration campaign strategies.
• Create and execute demand generation and awareness programs, including email campaigns, webinars, online events, social media, video, and more.
• Bring new Customer Acceleration offerings to market, support beta and general availability launch marketing efforts.
• Develop creative strategies to help Customer First teams drive program adoption through close partnership and support.
• Project manage and track campaign success. Analyze data to determine program effectiveness and provide suggestions on how to optimize tactics/campaigns.
• Partner with Customer First Marketing and Marketing Operations to manage campaign execution.
• Partner with teams across Marketing and with external vendors to execute campaigns and distribute completed assets, including Web teams, DemandGen, Social Media, Communications, Partners, and more.
• Work with subject matter experts across all of Customer Acceleration, including Customer Education, Certification, Customer First (internal) Enablement, Digital Success, Knowledge and Community to develop compelling campaign content tailored to internal and external personas.
• Be familiar with technical personas, including Developers, Administrators, Security and Support Engineers, Consultants and Architects.
• Be familiar with buyer personas across the IT, Security, Digital, CX and Marketing spaces.
• Partner with the web team to develop/optimize Customer Acceleration webpages, with a focus on revamping sites to drive expert content consumption and Certification.
• Assist in virtual and live event management and logistics including promotions, materials, event platform, and speaker scheduling.

Posted By: Christopher Clinch