Search Marketing Specialist

Our client, one of the world's largest business technology platforms that provides financial services, point of sale, and business operating capabilities, is hiring a Paid Search Coordinator to join their marketing acquisition team remotely!

As a Paid Search Coordinator on this team, you will help drive new user growth through Paid Search and Shopping channels in our US market. As a member of the Acquisition Team, you'll manage the performance of all Paid Search and Shopping campaigns across our core payments business and SaaS products. You will grow one of our largest direct response channels and inform strategy to execute (USD)XM campaigns.

Required Skills & Experience:

• A BA/BS degree or equivalent practical experience
• Google Ads Certification
• 2+ years of related performance marketing experience.
• 1+ year managing Search and Shopping campaigns with a (USD)XM budget
• Experience building strategies and identifying opportunities to scale growth and meet/exceed KPI targets
• A grasp of search marketing and metric driven performance marketing
• Ability to communicate effectively with internal stakeholders; written and verbal communication skills that can be tailored to various partners
• A passion for marketing. You continually learn about the industry, platforms and changes as they roll out

What You Will Be Doing:

• Partner with team to manage a (USD)XM budget for SEM campaigns to bring in new sellers across all products in the US market
• Partner on strategy, execution, and optimization for Paid Search and Shopping campaigns
• Collaborate on quarterly testing roadmaps and tactical plans to ensure internal KPIs are met
• Work with internal stakeholders on overall channel performance and align on creative, product, landing page tests, and more
• Oversee weekly and monthly reporting of campaign metrics, goals, and other KPIs
• Use a process of testing to prove hypotheses and recommend performance optimizations such as improving campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes across Search and Shopping
• Research and use SEM industry trends and competitive analysis to inform marketing strategy
• Build excellent acquisition programs through partnership with Analytics, Data Science, and Product teams

You will receive the following benefits:

• Medical Insurance - Four medical plans to choose from for you and your family
• Dental & Orthodontia Benefits
• Vision Benefits
• Health Savings Account (HSA)
• Health and Dependent Care Flexible Spending Accounts
• Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
• Hospital Indemnity Insurance
• 401(k)
• Paid Sick Time Leave
• Legal and Identity Protection Plans
• Pre-tax Commuter Benefit
• 529 College Saver Plan

Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.