Marketing Copywriter - Performance Marketing

Our global SaaS client seeks an Senior Performance Marketing Copywriter contractor.

This is a fully remote role.

We are seeking a senior-level Performance Marketing Copywriter with deep expertise in crafting high-converting, platform-specific ad copy across search, social, and programmatic channels. This is a full-time contract role focused on scaling high-performing campaigns for our B2B ecommerce business.

In this role, you’ll bring strategic thinking and creative excellence to our paid media efforts supporting campaign launches, A/B tests, and conversion-driven messaging that aligns with complex product offerings in the scientific and healthcare space.

Contract Duration: 6-Months

Required Skills & Experience

• 5+ years of experience in digital advertising or performance copywriting, with a strong portfolio of short-form, conversion-optimized work
• Proven success writing across paid search, paid social, and programmatic display
• Strong understanding of performance metrics like CTR, CVR, and ROAS, and how copy impacts them
• Experience in B2B, ecommerce, or scientific/regulated industries strongly preferred
• Comfortable working in a fast-paced environment with multiple concurrent campaign deadlines
• Detail-oriented, self-motivated, and able to think strategically about contents role in the funnel
• Familiarity with tools like Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
• Experience with product-focused landing pages or CRO testing

Desired Skills & Experience

• Background in scientific, lab, or healthcare products a plus

What You Will Be Doing

Daily Responsibilities

• Write and refine high-impact ad copy for Google and Bing Ads, LinkedIn, Meta, and display campaigns, and landing page for the advertising campaigns.
• Collaborate with marketing departments to ensure benefit-focused messaging aligned with brand voice and audience.
• Lead copy ideation and testing frameworks to improve CTR, CVR, and ROAS across campaigns
• Support multi-channel launches for new products, seasonal campaigns, and priority verticals
• Maintain consistency in tone and compliance with brand and regulatory standards
• Analyze creative performance and iterate based on channel feedback and data