Global Marketing Manager

Our client, the leader in the SaaS Identity space has an outstanding contract Global Marketing Manager, Webinars opportunity to join their dynamic team. This is a fully remote role.

Our client is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At our client's offices, they celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box, we’re looking for lifelong learners and people who can make us better with their unique experiences. Join our client's team! We’re building a world where Identity belongs to you.

As part of the Global Programs team you will be responsible for our global virtual event strategy and deployment. Your role is to drive consistent, cohesive storytelling in-market through live & on-demand webinars, workshops and demos. You’ll work closely with Regional Marketing to help them meet their demand gen goals; with Digital and MOPs to activate your virtual events; and with Campaigns, Partner Marketing and Customer Marketing to curate compelling content. This is a key strategic role aligned with demand generation with the goal of winning new business and building trusted customer relationships.

Contract Duration: 6-Months

Required Skills & Experience

• Marketing automation, webinar & CRM platforms (knowledge of Marketo, On24 and Salesforce preferred)
• Data management tools (Tableau, 6sense, experience highly desirable)
• Proficiency with Excel
• Strong analytical abilities. Manipulating data, analyzing outcomes, and scoping out key insights to establish continuous optimization.

Desired Skills & Experience

• 5+ years of marketing experience
• Bachelor’s Degree; Marketing preferred
• Excellent communication skills
• Proven experience to orchestrate and manage a program that consists of multiple projects, delivering on time and on budget
• History of working with Regional/Field Marketing teams a plus
• Excellent time management, facilitation, and organizational skills
• Comfortable communicating at all levels of stakeholders and groups

What You Will Be Doing

Daily Responsibilities

• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
• Work with Global Campaigns to build full-funnel webinar calendar that includes industry experts, customers and client partners
• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social
• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub
• Establish regular feedback loop with partner marketing, field marketing, digital, analytics and various cross-functional stakeholders to help inform global event strategy
• Maintain detailed and transparent reporting on all aspects of lead acquisition activities including conversion, opportunity creation, etc.