Marketing Account Manager

If you thrive in an exciting, fast-paced environment and love managing client relationships while developing high-impact marketing strategies, we want to hear from you! MOST Consulting Group is seeking a full-time Marketing Account Manager to join our team.

MOST Consulting Group is a full-service marketing, strategy, and design firm specializing in the cannabis industry. For over twelve years, we’ve partnered with dispensaries, cultivators, manufacturers, CBD companies, and ancillary businesses to drive growth through innovative marketing and strategic advisory. No two days are the same, and we promise an exciting, dynamic work environment.

This is a full-time, remote position, but occasional travel for conferences and client meetings may be required within PA, NJ, NY, DE, DC, and MD.

Visit www.mostcg.com to learn more about us, and check out @mostcg on Instagram.

*This is a full-time position for 40-50 hours per week.

Responsibilities and Tasks

• Think creatively and strategically to develop detailed marketing and advertising plans for clients.
• Develop and implement strategies with the marketing team.
• Serve as the primary point of contact for assigned clients, ensuring seamless communication and superior customer service.
• Develop and implement multi-channel marketing strategies tailored to client goals, including digital, email, SEO, paid media, social media and content marketing.
• Lead the planning and execution of paid media campaigns, including programmatic, display, contextual ads, and more.
• Oversee email and SMS marketing campaigns, including campaign strategy, segmentation, automation, and performance optimization.
• Guide clients on brand strategy, messaging, and positioning to improve customer acquisition and retention.
• Work closely with the creative team to develop compelling advertising assets, including graphics, ad copy, and landing pages.
• Analyze and interpret campaign performance metrics, presenting insights and recommendations to clients both verbally and through written reports.
• Lead SEO strategy and content marketing initiatives, ensuring best practices for organic growth.
• Execute social media campaigns, collaborating with the creative team to develop assets
• Stay up-to-date on industry trends, state-specific regulations, and market shifts to keep client strategies competitive.
• Participate in and lead weekly client meetings, reporting on performance and aligning on future initiatives.
• Remain in frequent contact with clients to build and maintain strong relationships.

Required Knowledge, Skills, and Abilities

• 3+ years of experience in marketing account management, strategy, and digital advertising.
• 3+ years of agency experience
• Bachelors degree in marketing, advertising, or related field.
• Strong understanding of digital marketing channels, including SEO, paid media, email marketing, and content strategy.
• Hands-on experience with Google Ads, Meta Ads, programmatic advertising, and email marketing tools (MailChimp, HubSpot, ActiveCampaign, etc.).
• Proficiency in media buying and managing paid media campaigns
• Proficiency in Google Analytics, Tag Manager, Search Console, and other marketing platforms.
• Proficient in WordPress, Shopify, or similar tools.
• Experience with Moz, Ahrefs, SEMRush, or other SEO tools.
• Data-driven mindset with the ability to analyze campaign performance and optimize strategies.
• Excellent client communication, relationship management, and presentation skills.
• Strong project management, organizational, and multitasking abilities in a fast-paced environment.
• Self-motivated, proactive, and able to work independently while collaborating with a team.
• Ability to meet deadlines, problem-solve, and exercise sound judgment.