Performance Creative Director – Direct Response Marketing - USA - Fully Remote

Performance Creative Director – Direct Response Marketing

Location: USA Remote

Are you a Direct Response Creative Leader with a proven track record of driving conversions through high-performing ad creatives, VSLs, and landing pages? Do you thrive in fast-paced, performance-driven environments where creative strategy directly impacts revenue? If so, we want to hear from you.

Our client is seeking a Performance Creative Director to lead a high-output creative team in crafting data-driven, conversion-focused video content for large-scale paid media campaigns. In this role, you will oversee the development of direct response creative assets aimed at optimizing key performance metrics (CAC, AOV, CVR, CTR) while managing a team of video editors and copywriters.

What You’ll Do:

• Oversee the pipeline of high-converting direct response creatives (Facebook ads, YouTube funnels, VSLs, landing pages).
• Manage a team of copywriters and video editors to consistently produce winning creative assets.
• Optimize creative workflows to increase efficiency, scaling ad output while maintaining top-tier quality.
• Collaborate daily with Paid Channel Managers to analyze performance data and iterate on creative strategies.
• Continuously develop and test new creative concepts, formats, and editing styles to improve campaign results.
• Leverage analytics tools to track and refine ad performance across platforms.

What You Bring:

• 6+ years in Direct Response Marketing, with a strong portfolio of high-performing ad creatives.
• 3+ years in a Creative Leadership role, managing performance-driven creative teams.
• Expertise in VSL development (short & long-form video).
• Proven experience scaling UGC-driven creative pipelines.
• Strong analytical mindset—comfortable interpreting CTR, AOV, CVR, ROAS to optimize performance.
• Ability to streamline creative production through systematic processes.
• Exceptional briefing, communication, and presentation skills.

This is an opportunity to shape the creative direction of a high-growth brand while working in a data-driven, fast-paced environment. If you have a passion for direct response marketing and video storytelling, apply today!